Lake Cumberland Tourism is in the business of adventures. Camping, hiking, water sports, boating, fishing, wineries, breweries, farms, golf, art, history, music…wow. the problem Now it’s everybody flockin’ Lake Cumberland Tourism was ready for its brand to reflect its personality. They wanted to have that wow factor built into their brand that guests describe after a visit. Challenged with often having to explain the symbol in their existing logo, they also wanted something clear and direct. Inspiration I got a lot of toys You don’t have to go far to be inspired by Lake Cumberland — the imagery alone makes…
WordPress Development
Kentucky Voices for Health
Kentucky Voices for Health (KVH) brings fair and equitable health care access to all Kentuckians. They are advocates for policy change to make it happen. the problem Not broken? Don’t fix it. Kentucky Voices for health was already a strong brand when they came to P&P, but the website needed a little help. KVH leadership wanted to tell their story–the whole story. Starting from scratch isn’t always the best approach to drive action. the inspiration Inspiration through storytelling Stories help people feel something. They can compel, inspire, impress and strengthen. KVH was committed to helping Kentuckians tell their healthcare story….