Community Support & Impact The Foundation for Appalachian Kentucky is a community foundation…but also not. Yes, part of the Foundation is structured similarly. But they also offer so much more in regards to community support and regional impact strategy. Problem Strength in Network A challenge with all clients is to align audience perception with strategic goals. Since the Foundation’s network was so broad, P&P Creative challenged the team to specify exactly who they were talking to for each service they offered. Inspiration Standing Out & Growing Up A tree in the middle of a grove does not stand out. The…
UI/UX Design
KYOSA
Teaching After Hours KYOSA is a community of professionals and advocates dedicated to creating exceptional out-of-school programs for every student in Kentucky. The problem Issues, Research and Impact P&P Creative designed KYOSA’s website in 2017, and now it was time for a refresh. KYOSA needed to establish its impact and connect with educators and partners in a clear way. They were also launching a data mapping tool to help show after school programs available in different regions. the inspiration Energetic but Practical Thought-Leadership Since the organization is working to build its advocacy component, the KYOSA team wanted to immediately establish…
Sterling Health Care
A Bigger Vision After eight years of serving Mt. Sterling and surrounding communities, Sterling Health Care was ready to level up. Their community health model is revolutionary, and they needed to look the part. The Problem Growing Pains Sterling Health Care grew fast. When that happens, it can be hard to enforce brand standards. Their website was not responsive. Their digital presence needed work. Their print materials weren’t consistent. Leadership knew they’d only continue to grow. That’s when the CEO called P&P. The Inspiration Clear as Mud Health care has been complicated for too long. Sterling Health Care believes it…
KY Policy
Smashing Barriers With Facts The Kentucky Center for Economic Policy makes policy decisions accessible to all Kentuckians. They break down complex economic issues and produce credible research to help people understand why they matter. The Problem Oldie, Not a Goodie The independent, nonpartisan organization approached P&P because their existing brand didn’t accurately represent who they were. Even the acronym, KCEP, didn’t speak to their work of building clarity. The website didn’t lead users to the information they needed and was outdated, much like their logo. The Inspiration Facts with Benefits The Kentucky Center for Economic Policy produces serious, impactful content….
Appalachian Citizens’ Law Center
Fighting for Justice. ACLC fights for justice in the coalfields. They protect land and people from the rampant abuse of extractive industries. They provide legal services for coal miners, their families and residents of the coalfields free of charge. And they’re pretty badass. The Problem Clarity Battle Law is specific and detailed. Advocacy is strategic and ever-changing. Both can be perceived as loquacious, palaverous and verbose. There’s a lot of content to share, y’all. The existing website also didn’t show the grit and tenacity this team lives out daily. The Inspiration Knockout Mission ACLC takes on extractive industries who take…
Mountain Association
Honoring the Path Mountain Association, formerly MACED, has built a legacy of mindful inclusion as they work to build a strong and sustainable Eastern Kentucky. For more than forty years, the organization has invested in people and places in the region to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient. The Problem New Terrain Forty years brings a depth of experience that results in sustainable, impactful programs and services. It can also bring a new vision and new strategies that are no longer reflected in the look, feel, perception or even name…
Southeast Kentucky Economic Development
For 35 Years, SKED has Solved Problems. By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how. The Problem Changing Seasons SKED consistently produces impressive results for their clients. We helped them engage their audience. By sharing their story in a concise way, small business owners and potential clients could understand why it matters. The result? A meaningful connection with SKED’s vision. And more clients. The Tactics Getting it Done When you do three things really, really well, you want people to know it….
Russell County Public Library
Great Expectations Russell County Public Library was about to welcome a long-awaited new library building. The change meant more space, programs and events for the community. The Problem Oh, The Places You’ll Go! The library’s current website did not reflect the updated, lively vibe that filled the new building. With expanded programming and possibilities, they also needed more capabilities to meet their needs. The Inspiration Shape By Shape P&P drew design inspiration from the colors and shapes used throughout the interior of the new building. Strategy and Tactics The Life-Changing Magic of Tidying Up RCPL partnered with P&P to bring…
Mt. Sterling Tourism
Mt. Sterling (P&P’s hometown!) is a vibrant Kentucky town. Founded in 1792, this community balances its commitment to historic preservation with a strong sense of creativity and artistic influence. The Problem While this is clear when you walk the streets of Mt. Sterling, it was not clear in the materials used to draw new visitors to the area. So Mt. Sterling Tourism partnered with P&P to craft a brand story, travel guide and website that would entice people to experience the uniqueness of this community. The inspiration Edison lights strung across city streets bring life to downtown at night; art…
Morehead Tourism
The Morehead Tourism Commission draws in visitors from all over the country to enjoy the scenery, adventures, food and fun in Rowan County, Kentucky Problem. Needing Directions When Morehead Tourism and P&P first began their partnership, the tourism group’s marketing efforts were disjointed and the website was incomplete and was not optimized for mobile devices. Inspiration. Enjoying the View Morehead Tourism wanted to capture the heritage of the region, the lake and abundant trails, making the community the focus instead of the commission. Strategy & Tactics Leading Adventures P&P created a cohesive marketing strategy for Morehead Tourism that increased visitors….