Smashing Barriers With Facts The Kentucky Center for Economic Policy makes policy decisions accessible to all Kentuckians. They break down complex economic issues and produce credible research to help people understand why they matter. The Problem Oldie, Not a Goodie The independent, nonpartisan organization approached P&P because their existing brand didn’t accurately represent who they were. Even the acronym, KCEP, didn’t speak to their work of building clarity. The website didn’t lead users to the information they needed and was outdated, much like their logo. The Inspiration Facts with Benefits The Kentucky Center for Economic Policy produces serious, impactful content….
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Appalachian Groundswell
Preservation and Protection Appalachian Groundswell is a stream mitigation company that preserves and restores water resources. The organization also prides itself in giving back to Appalachian communities by supporting nonprofits dedicated to building thriving communities in Eastern Kentucky. the problem Distilling a Message and Identity Appalachian Groundswell was a new company, in a complex sector. Stream mitigation is a specialized field that doesn’t always come up in your average dinner conversation. Regardless, the team wanted to develop messaging that was easy to understand. They also wanted a memorable brand identity to support the start-up’s dedication to giving back to Appalachia….
Mountain Association
Honoring the Path Mountain Association, formerly MACED, has built a legacy of mindful inclusion as they work to build a strong and sustainable Eastern Kentucky. For more than forty years, the organization has invested in people and places in the region to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient. The Problem New Terrain Forty years brings a depth of experience that results in sustainable, impactful programs and services. It can also bring a new vision and new strategies that are no longer reflected in the look, feel, perception or even name…
Southeast Kentucky Economic Development
For 24 Years, SKED has Solved Problems. By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how. The Problem Changing Seasons SKED consistently produces impressive results for their clients We helped them engage their audience. By intentionally sharing their story in a more concise way, small business owners and potential clients can understand why it matters. The result? A meaningful connection with SKED’s vision. And more clients. The Tactics Getting it Done When you do three things really, really well, you want people to…
Be the Village
Empower a mission Stephanie and Brad Roberts formed Be the Village, a non-profit organization that mobilizes and empowers folks to be a refuge for foster and adoptive families. Be the Village packs duffel bags filled with essentials for local children and teens entering foster care. By offering trauma-informed training and support groups, they create a caring community so people whose lives are touched by foster care can feel confident and prepared. The problem Discovering confidence With their vision in motion, Be the Village needed to solidify its brand so that organizers could confidently seek financial support to carry on its…