Custom Craft The annual Arts & Eats Fest in Morehead is a community favorite and important fundraiser for the Rowan County Arts Center and other non-profits. Food vendors donate at least 50 percent of their proceeds to these groups. The center partnered with P&P to help spread the word through print, digital marketing and social media. STRATEGY & TACTICS P&P developed the initial brand for Arts & Eats, and has created a series of bright, fun illustrated posters and social media graphics. Each campaign is accompanied by a video that promotes the festival and is used in social media advertising…