Social Media Assets

Foundation for Appalachian Kentucky

Community Support & Impact The Foundation for Appalachian Kentucky is a community foundation…but also not. Yes, part of the Foundation is structured similarly. But they also offer so much more in regards to community support and regional impact strategy. Problem Strength in Network A challenge with all clients is to align audience perception with strategic goals. Since the Foundation’s network was so broad, P&P Creative challenged the team to specify exactly who they were talking to for each service they offered. Inspiration Standing Out & Growing Up A tree in the middle of a grove does not stand out. The…

Sterling Health Care

A Bigger Vision After eight years of serving Mt. Sterling and surrounding communities, Sterling Health Care was ready to level up. Their community health model is revolutionary, and they needed to look the part. The Problem Growing Pains Sterling Health Care grew fast. When that happens, it can be hard to enforce brand standards. Their website was not responsive. Their digital presence needed work. Their print materials weren’t consistent. Leadership knew they’d only continue to grow. That’s when the CEO called P&P. The Inspiration Clear as Mud Health care has been complicated for too long. Sterling Health Care believes it…

Mountain Association

Honoring the Path Mountain Association, formerly MACED, has built a legacy of mindful inclusion as they work to build a strong and sustainable Eastern Kentucky. For more than forty years, the organization has invested in people and places in the region to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient. The Problem New Terrain Forty years brings a depth of experience that results in sustainable, impactful programs and services. It can also bring a new vision and new strategies that are no longer reflected in the look, feel, perception or even name…

Southeast Kentucky Economic Development

For 35 Years, SKED has Solved Problems. By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how. The Problem Changing Seasons SKED consistently produces impressive results for their clients. We helped them engage their audience. By sharing their story in a concise way, small business owners and potential clients could understand why it matters. The result? A meaningful connection with SKED’s vision. And more clients. The Tactics Getting it Done When you do three things really, really well, you want people to know it….

KY SHAPE

Shaping Up for Change. KY SHAPE is a professional advocacy group of P.E. and health teachers whose work is crucial to the lifelong health of Kentucky students. They wanted a new logo to match their new name, and a fresh, streamlined brand message. The problem Ready to Move After having trouble talking about themselves in a unified manner, KY SHAPE needed a new way to show who they are and how important their work is. Then, their members could confidently ask their administrators and supervisors for resources, professional development, classroom supplies, equipment and more. The inspiration Energizing the Group P&P…

Woodstock Lavender Co.

Celebrating Legacy with Precision. Woodstock Lavender Co. grows seven varieties of lavender with great care. They wanted their final product to reflect their core values as a company, as well as celebrate their family’s legacy of high quality agriculture. The problem Changing Seasons Mary Kay and Allison Horseman were at a crossroads. After establishing a beloved product line, opening an online store, hosting seasonal events and growing their family farm, the duo was ready to take their lavender business to the next level. The inspiration Valuing the Journey Mary Kay and Allison are proud family farmers who are deeply connected…

Be the Village

Empower a mission Stephanie and Brad Roberts formed Be the Village, a non-profit organization that mobilizes and empowers folks to be a refuge for foster and adoptive families. Be the Village packs duffel bags filled with essentials for local children and teens entering foster care. By offering trauma-informed training and support groups, they create a caring community so people whose lives are touched by foster care can feel confident and prepared. The problem Discovering confidence With their vision in motion, Be the Village needed to solidify its brand so that organizers could confidently seek financial support to carry on its…

Morehead Tourism

The Morehead Tourism Commission draws in visitors from all over the country to enjoy the scenery, adventures, food and fun in Rowan County, Kentucky Problem. Needing Directions When Morehead Tourism and P&P first began their partnership, the tourism group’s marketing efforts were disjointed and the website was incomplete and was not optimized for mobile devices. Inspiration. Enjoying the View Morehead Tourism wanted to capture the heritage of the region, the lake and abundant trails, making the community the focus instead of the commission. Strategy & Tactics Leading Adventures P&P created a cohesive marketing strategy for Morehead Tourism that increased visitors….