Community Support & Impact The Foundation for Appalachian Kentucky is a community foundation…but also not. Yes, part of the Foundation is structured similarly. But they also offer so much more in regards to community support and regional impact strategy. Problem Strength in Network A challenge with all clients is to align audience perception with strategic goals. Since the Foundation’s network was so broad, P&P Creative challenged the team to specify exactly who they were talking to for each service they offered. Inspiration Standing Out & Growing Up A tree in the middle of a grove does not stand out. The…
Print Design
Sterling Health Care
A Bigger Vision After eight years of serving Mt. Sterling and surrounding communities, Sterling Health Care was ready to level up. Their community health model is revolutionary, and they needed to look the part. The Problem Growing Pains Sterling Health Care grew fast. When that happens, it can be hard to enforce brand standards. Their website was not responsive. Their digital presence needed work. Their print materials weren’t consistent. Leadership knew they’d only continue to grow. That’s when the CEO called P&P. The Inspiration Clear as Mud Health care has been complicated for too long. Sterling Health Care believes it…
Mountain Association
Honoring the Path Mountain Association, formerly MACED, has built a legacy of mindful inclusion as they work to build a strong and sustainable Eastern Kentucky. For more than forty years, the organization has invested in people and places in the region to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient. The Problem New Terrain Forty years brings a depth of experience that results in sustainable, impactful programs and services. It can also bring a new vision and new strategies that are no longer reflected in the look, feel, perception or even name…
Southeast Kentucky Economic Development
For 35 Years, SKED has Solved Problems. By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how. The Problem Changing Seasons SKED consistently produces impressive results for their clients. We helped them engage their audience. By sharing their story in a concise way, small business owners and potential clients could understand why it matters. The result? A meaningful connection with SKED’s vision. And more clients. The Tactics Getting it Done When you do three things really, really well, you want people to know it….
Be the Village
Empower a mission Stephanie and Brad Roberts formed Be the Village, a non-profit organization that mobilizes and empowers folks to be a refuge for foster and adoptive families. Be the Village packs duffel bags filled with essentials for local children and teens entering foster care. By offering trauma-informed training and support groups, they create a caring community so people whose lives are touched by foster care can feel confident and prepared. The problem Discovering confidence With their vision in motion, Be the Village needed to solidify its brand so that organizers could confidently seek financial support to carry on its…
Prestonsburg Tourism
Prestonsburg is a big adventure packed in a small community. There’s a ton for folks to love: Hiking, mountain biking, paddling, music and art. The problem Who are you, again? When you’re building a cohesive brand, the trick is to keep your voice and look the same across all means of communication so people can recognize who you are. So, Prestonsburg Tourism partnered with P&P to develop a unified marketing approach across both print and digital media. The inspiration Well, that was a fun surprise Prestonsburg is a small community. A visitor might not expect all the adventures that can…
Arts & Eats Fest
Custom Craft The annual Arts & Eats Fest in Morehead is a community favorite and important fundraiser for the Rowan County Arts Center and other non-profits. Food vendors donate at least 50 percent of their proceeds to these groups. The center partnered with P&P to help spread the word through print, digital marketing and social media. STRATEGY & TACTICS P&P developed the initial brand for Arts & Eats, and has created a series of bright, fun illustrated posters and social media graphics. Each campaign is accompanied by a video that promotes the festival and is used in social media advertising…