Community Support & Impact The Foundation for Appalachian Kentucky is a community foundation…but also not. Yes, part of the Foundation is structured similarly. But they also offer so much more in regards to community support and regional impact strategy. Problem Strength in Network A challenge with all clients is to align audience perception with strategic goals. Since the Foundation’s network was so broad, P&P Creative challenged the team to specify exactly who they were talking to for each service they offered. Inspiration Standing Out & Growing Up A tree in the middle of a grove does not stand out. The…
Media Kits
Sterling Health Care
A Bigger Vision After eight years of serving Mt. Sterling and surrounding communities, Sterling Health Care was ready to level up. Their community health model is revolutionary, and they needed to look the part. The Problem Growing Pains Sterling Health Care grew fast. When that happens, it can be hard to enforce brand standards. Their website was not responsive. Their digital presence needed work. Their print materials weren’t consistent. Leadership knew they’d only continue to grow. That’s when the CEO called P&P. The Inspiration Clear as Mud Health care has been complicated for too long. Sterling Health Care believes it…
Southeast Kentucky Economic Development
For 35 Years, SKED has Solved Problems. By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how. The Problem Changing Seasons SKED consistently produces impressive results for their clients. We helped them engage their audience. By sharing their story in a concise way, small business owners and potential clients could understand why it matters. The result? A meaningful connection with SKED’s vision. And more clients. The Tactics Getting it Done When you do three things really, really well, you want people to know it….