A Bigger Vision After eight years of serving Mt. Sterling and surrounding communities, Sterling Health Care was ready to level up. Their community health model is revolutionary, and they needed to look the part. The Problem Growing Pains Sterling Health Care grew fast. When that happens, it can be hard to enforce brand standards. Their website was not responsive. Their digital presence needed work. Their print materials weren’t consistent. Leadership knew they’d only continue to grow. That’s when the CEO called P&P. The Inspiration Clear as Mud Health care has been complicated for too long. Sterling Health Care believes it…
Honoring the Path Mountain Association, formerly MACED, has built a legacy of mindful inclusion as they work to build a strong and sustainable Eastern Kentucky. For more than forty years, the organization has invested in people and places in the region to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient. The Problem New Terrain Forty years brings a depth of experience that results in sustainable, impactful programs and services. It can also bring a new vision and new strategies that are no longer reflected in the look, feel, perception or even name…
Southeast Kentucky Economic Development
For 35 Years, SKED has Solved Problems. By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how. The Problem Changing Seasons SKED consistently produces impressive results for their clients. We helped them engage their audience. By sharing their story in a concise way, small business owners and potential clients could understand why it matters. The result? A meaningful connection with SKED’s vision. And more clients. The Tactics Getting it Done When you do three things really, really well, you want people to know it….
The Morehead Tourism Commission draws in visitors from all over the country to enjoy the scenery, adventures, food and fun in Rowan County, Kentucky Problem. Needing Directions When Morehead Tourism and P&P first began their partnership, the tourism group’s marketing efforts were disjointed and the website was incomplete and was not optimized for mobile devices. Inspiration. Enjoying the View Morehead Tourism wanted to capture the heritage of the region, the lake and abundant trails, making the community the focus instead of the commission. Strategy & Tactics Leading Adventures P&P created a cohesive marketing strategy for Morehead Tourism that increased visitors….
Lake Cumberland Tourism
Lake Cumberland Tourism is in the business of adventures. Camping, hiking, water sports, boating, fishing, wineries, breweries, farms, golf, art, history, music…wow. the problem Now it’s everybody flockin’ Lake Cumberland Tourism was ready for its brand to reflect its personality. They wanted to have that wow factor built into their brand that guests describe after a visit. Challenged with often having to explain the symbol in their existing logo, they also wanted something clear and direct. Inspiration I got a lot of toys You don’t have to go far to be inspired by Lake Cumberland — the imagery alone makes…