Community Support & Impact The Foundation for Appalachian Kentucky is a community foundation…but also not. Yes, part of the Foundation is structured similarly. But they also offer so much more in regards to community support and regional impact strategy. Problem Strength in Network A challenge with all clients is to align audience perception with strategic goals. Since the Foundation’s network was so broad, P&P Creative challenged the team to specify exactly who they were talking to for each service they offered. Inspiration Standing Out & Growing Up A tree in the middle of a grove does not stand out. The…
Communications Strategy
Sterling Health Care
A Bigger Vision After eight years of serving Mt. Sterling and surrounding communities, Sterling Health Care was ready to level up. Their community health model is revolutionary, and they needed to look the part. The Problem Growing Pains Sterling Health Care grew fast. When that happens, it can be hard to enforce brand standards. Their website was not responsive. Their digital presence needed work. Their print materials weren’t consistent. Leadership knew they’d only continue to grow. That’s when the CEO called P&P. The Inspiration Clear as Mud Health care has been complicated for too long. Sterling Health Care believes it…
Appalachian Citizens’ Law Center
Fighting for Justice. ACLC fights for justice in the coalfields. They protect land and people from the rampant abuse of extractive industries. They provide legal services for coal miners, their families and residents of the coalfields free of charge. And they’re pretty badass. The Problem Clarity Battle Law is specific and detailed. Advocacy is strategic and ever-changing. Both can be perceived as loquacious, palaverous and verbose. There’s a lot of content to share, y’all. The existing website also didn’t show the grit and tenacity this team lives out daily. The Inspiration Knockout Mission ACLC takes on extractive industries who take…
Mountain Association
Honoring the Path Mountain Association, formerly MACED, has built a legacy of mindful inclusion as they work to build a strong and sustainable Eastern Kentucky. For more than forty years, the organization has invested in people and places in the region to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient. The Problem New Terrain Forty years brings a depth of experience that results in sustainable, impactful programs and services. It can also bring a new vision and new strategies that are no longer reflected in the look, feel, perception or even name…
Southeast Kentucky Economic Development
For 35 Years, SKED has Solved Problems. By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how. The Problem Changing Seasons SKED consistently produces impressive results for their clients. We helped them engage their audience. By sharing their story in a concise way, small business owners and potential clients could understand why it matters. The result? A meaningful connection with SKED’s vision. And more clients. The Tactics Getting it Done When you do three things really, really well, you want people to know it….
Lake Cumberland Tourism
Lake Cumberland Tourism is in the business of adventures. Camping, hiking, water sports, boating, fishing, wineries, breweries, farms, golf, art, history, music…wow. the problem Now it’s everybody flockin’ Lake Cumberland Tourism was ready for its brand to reflect its personality. They wanted to have that wow factor built into their brand that guests describe after a visit. Challenged with often having to explain the symbol in their existing logo, they also wanted something clear and direct. Inspiration I got a lot of toys You don’t have to go far to be inspired by Lake Cumberland — the imagery alone makes…