Community Support & Impact The Foundation for Appalachian Kentucky is a community foundation…but also not. Yes, part of the Foundation is structured similarly. But they also offer so much more in regards to community support and regional impact strategy. Problem Strength in Network A challenge with all clients is to align audience perception with strategic goals. Since the Foundation’s network was so broad, P&P Creative challenged the team to specify exactly who they were talking to for each service they offered. Inspiration Standing Out & Growing Up A tree in the middle of a grove does not stand out. The…
Brand Style Guides
Sterling Health Care
A Bigger Vision After eight years of serving Mt. Sterling and surrounding communities, Sterling Health Care was ready to level up. Their community health model is revolutionary, and they needed to look the part. The Problem Growing Pains Sterling Health Care grew fast. When that happens, it can be hard to enforce brand standards. Their website was not responsive. Their digital presence needed work. Their print materials weren’t consistent. Leadership knew they’d only continue to grow. That’s when the CEO called P&P. The Inspiration Clear as Mud Health care has been complicated for too long. Sterling Health Care believes it…
KY Policy
Smashing Barriers With Facts The Kentucky Center for Economic Policy makes policy decisions accessible to all Kentuckians. They break down complex economic issues and produce credible research to help people understand why they matter. The Problem Oldie, Not a Goodie The independent, nonpartisan organization approached P&P because their existing brand didn’t accurately represent who they were. Even the acronym, KCEP, didn’t speak to their work of building clarity. The website didn’t lead users to the information they needed and was outdated, much like their logo. The Inspiration Facts with Benefits The Kentucky Center for Economic Policy produces serious, impactful content….
Mountain Association
Honoring the Path Mountain Association, formerly MACED, has built a legacy of mindful inclusion as they work to build a strong and sustainable Eastern Kentucky. For more than forty years, the organization has invested in people and places in the region to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient. The Problem New Terrain Forty years brings a depth of experience that results in sustainable, impactful programs and services. It can also bring a new vision and new strategies that are no longer reflected in the look, feel, perception or even name…
Southeast Kentucky Economic Development
For 35 Years, SKED has Solved Problems. By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how. The Problem Changing Seasons SKED consistently produces impressive results for their clients. We helped them engage their audience. By sharing their story in a concise way, small business owners and potential clients could understand why it matters. The result? A meaningful connection with SKED’s vision. And more clients. The Tactics Getting it Done When you do three things really, really well, you want people to know it….
KY SHAPE
Shaping Up for Change. KY SHAPE is a professional advocacy group of P.E. and health teachers whose work is crucial to the lifelong health of Kentucky students. They wanted a new logo to match their new name, and a fresh, streamlined brand message. The problem Ready to Move After having trouble talking about themselves in a unified manner, KY SHAPE needed a new way to show who they are and how important their work is. Then, their members could confidently ask their administrators and supervisors for resources, professional development, classroom supplies, equipment and more. The inspiration Energizing the Group P&P…
Manchester Downtown Proud
Pride & Preservation The cross-community organization Manchester Downtown Proud wanted to excite and inspire their people. They came to P&P seeking a way to instill pride within their community while staying true to themselves. The problem Come Together The group of town politicians, historians and healthcare professionals acknowledged they did not have a rally cry. Each person was deeply proud of their individual Manchester experience, but those experiences were not seen as connected. That needed to change. The inspiration Seeing the Forest and the Trees With unifying tenets in mind, P&P created a word mark and anchoring language to bring…
Woodstock Lavender Co.
Celebrating Legacy with Precision. Woodstock Lavender Co. grows seven varieties of lavender with great care. They wanted their final product to reflect their core values as a company, as well as celebrate their family’s legacy of high quality agriculture. The problem Changing Seasons Mary Kay and Allison Horseman were at a crossroads. After establishing a beloved product line, opening an online store, hosting seasonal events and growing their family farm, the duo was ready to take their lavender business to the next level. The inspiration Valuing the Journey Mary Kay and Allison are proud family farmers who are deeply connected…
Be the Village
Empower a mission Stephanie and Brad Roberts formed Be the Village, a non-profit organization that mobilizes and empowers folks to be a refuge for foster and adoptive families. Be the Village packs duffel bags filled with essentials for local children and teens entering foster care. By offering trauma-informed training and support groups, they create a caring community so people whose lives are touched by foster care can feel confident and prepared. The problem Discovering confidence With their vision in motion, Be the Village needed to solidify its brand so that organizers could confidently seek financial support to carry on its…
Perennial Women’s Wellness
Perennial Women’s Wellness is a holistic women’s health practice that goes beyond traditional health services. the problem Handling the weeds When Dr. Tara Horn first contacted P&P, she was facing a difficult branding challenge — a competing practice had been acquired and renamed something similar to hers. She partnered with P&P to reposition her practice and highlight her efforts to go beyond traditional women’s health. Inspiration Tending the whole garden By approaching women’s health holistically through a wide variety of services, Dr. Horn is not only helping her patients be healthy. She is helping them pursue confidence and happiness. The…