Prestonsburg is a big adventure packed in a small community. There’s a ton for folks to love: Hiking, mountain biking, paddling, music and art. The problem Who are you, again? When you’re building a cohesive brand, the trick is to keep your voice and look the same across all means of communication so people can recognize who you are. So, Prestonsburg Tourism partnered with P&P to develop a unified marketing approach across both print and digital media. The inspiration Well, that was a fun surprise Prestonsburg is a small community. A visitor might not expect all the adventures that can…
Brand Development
First Friday Outdoor Market
Gotta Get Down on Friday Rowan County Arts Center, a community art nonprofit in Morehead, hosts the First Friday Outdoor Market each year. It is a six-month community event series that hosts local vendors, music and artists on the center lawn. The problem Jiggety Jig Rowan County Arts Center wanted to better support the local growers and artists featured at the market by increasing attendance. The inspiration A Tisket, A Tasket A defining feature of Morehead’s First Friday Outdoor Market is that vendors are all selling garden-fresh produce or handmade arts and crafts. The market also spans three seasons —…
Arts & Eats Fest
Custom Craft The annual Arts & Eats Fest in Morehead is a community favorite and important fundraiser for the Rowan County Arts Center and other non-profits. Food vendors donate at least 50 percent of their proceeds to these groups. The center partnered with P&P to help spread the word through print, digital marketing and social media. STRATEGY & TACTICS P&P developed the initial brand for Arts & Eats, and has created a series of bright, fun illustrated posters and social media graphics. Each campaign is accompanied by a video that promotes the festival and is used in social media advertising…