Honoring the Path Mountain Association, formerly MACED, has built a legacy of mindful inclusion as they work to build a strong and sustainable Eastern Kentucky. For more than forty years, the organization has invested in people and places in the region to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient. The Problem New Terrain Forty years brings a depth of experience that results in sustainable, impactful programs and services. It can also bring a new vision and new strategies that are no longer reflected in the look, feel, perception or even name…
Audience Insights
Southeast Kentucky Economic Development
For 24 Years, SKED has Solved Problems. By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how. The Problem Changing Seasons SKED consistently produces impressive results for their clients We helped them engage their audience. By intentionally sharing their story in a more concise way, small business owners and potential clients can understand why it matters. The result? A meaningful connection with SKED’s vision. And more clients. The Tactics Getting it Done When you do three things really, really well, you want people to…
KY SHAPE
Shaping Up for Change. KY SHAPE is a professional advocacy group of P.E. and health teachers whose work is crucial to the lifelong health of Kentucky students. They wanted a new logo to match their new name, and a fresh, streamlined brand message. The problem Ready to Move After having trouble talking about themselves in a unified manner, KY SHAPE needed a new way to show who they are and how important their work is. Then, their members could confidently ask their administrators and supervisors for resources, professional development, classroom supplies, equipment and more. The inspiration Energizing the Group P&P…
Woodstock Lavender Co.
Celebrating Legacy with Precision. Woodstock Lavender Co. grows seven varieties of lavender with great care. They wanted their final product to reflect their core values as a company, as well as celebrate their family’s legacy of high quality agriculture. The problem Changing Seasons Mary Kay and Allison Horseman were at a crossroads. After establishing a beloved product line, opening an online store, hosting seasonal events and growing their family farm, the duo was ready to take their lavender business to the next level. The inspiration Valuing the Journey Mary Kay and Allison are proud family farmers who are deeply connected…