The Morehead Tourism Commission draws in visitors from all over the country to enjoy the scenery, adventures, food and fun in Rowan County, Kentucky Problem. Needing Directions When Morehead Tourism and P&P first began their partnership, the tourism group’s marketing efforts were disjointed and the website was incomplete and was not optimized for mobile devices. Inspiration. Enjoying the View Morehead Tourism wanted to capture the heritage of the region, the lake and abundant trails, making the community the focus instead of the commission. Strategy & Tactics Leading Adventures P&P created a cohesive marketing strategy for Morehead Tourism that increased visitors….
Annual Planning
Lake Cumberland Tourism
Lake Cumberland Tourism is in the business of adventures. Camping, hiking, water sports, boating, fishing, wineries, breweries, farms, golf, art, history, music…wow. the problem Now it’s everybody flockin’ Lake Cumberland Tourism was ready for its brand to reflect its personality. They wanted to have that wow factor built into their brand that guests describe after a visit. Challenged with often having to explain the symbol in their existing logo, they also wanted something clear and direct. Inspiration I got a lot of toys You don’t have to go far to be inspired by Lake Cumberland — the imagery alone makes…