Agro-Tourism Small Business
Woodstock Lavender Co.
Growing with Care.
What We Delivered
Celebrating Legacy with Precision.
Woodstock Lavender Co. grows seven varieties of lavender with great care. They wanted their final product to reflect their core values as a company, as well as celebrate their family’s legacy of high quality agriculture.
Mary Kay and Allison Horseman were at a crossroads. After establishing a beloved product line, opening an online store, hosting seasonal events and growing their family farm, the duo was ready to take their lavender business to the next level.
Valuing the Journey
Mary Kay and Allison are proud family farmers who are deeply connected to the community. P&P drew inspiration from their story. Through audience insight research, we found their customers resonated with the journey of their products as much as the products themselves. Their origin story is a reflection of nurturing and harvesting lavender, so it was treated as equally important as the design.
Sustainability and Tranquility
During the discovery process, P&P uncovered the voice of Woodstock Lavender Co. to be an authentic blend of chic and savvy with a homegrown, grassroots tone. The messaging was built around the tie between the care in both lavender product production and crop cultivation that this family has spent years developing.
Much like the products, the message needed to be sustainable for the company’s communications.
The visual started with muted, tranquil colors to communicate their natural process.
P&P then chose a strong serif and cheerful script for approachable reliability, and paired the former with a feminine lavender sprig in a traditional emblem.
The packaging was simplified – stripped down to light or dark backgrounds and clean, no-frills text with the subtle sprig of lavender as the only graphic element.
“We were very nervous about giving up the reins and being able to clearly communicate our needs, but P&P made us feel important and understood.”Allison Horseman
Keeper of the Lavender
- Brand Development
- Logo & Identity
- Brand Style Guides
- Strategy & Research
- Research & Discovery
- Audience Personas
- Content Strategy
- Content Strategy & Copywriting
- Positioning Statement
- Brand Promise
- Personality & Tone
- Key Messages
- Audience Insights
- Communication & Design
- Social Media Assets