agro-tourism • small business
Woodstock Lavender Co.
Brand Identity & MessagingPrint & Digital Collateral
At the time they contacted P&P, Mary Kay and Allison Horseman were at a crossroads. The mother-daughter duo had established a product line, opened an online store, hosted seasonal events and expanded their beloved family-owned farm to include seven varieties of lavender. But as things moved forward, they knew it was time to freshen up their look. They wanted to present themselves and their products in a way that emphasized their natural process while celebrating their family legacy.
P&P went to work cultivating a brand identity as strong and genuine as the 700 lavender plants growing right outside Somerset, KY. The messaging needed to harken reverence for nurturing and harvesting lavender. Mary Kay and Allison Horseman are women who care about making a difference through agriculture, and hope to attract like-minded customers with their authenticity. That is why P&P began with the farm’s origin story. It’s important for their patrons to be proud of where their purchases come from, and leave each experience feeling more connected to their community.
The visual started with muted, tranquil colors to communicate their natural process. P&P then chose a strong serif and cheerful script for approachable reliability, and paired the former with a feminine lavender sprig in a traditional emblem. The packaging was simplified – stripped down to light or dark backgrounds and clean, no-frills text with the subtle sprig of lavender as the only graphic element.
Woodstock Lavender Company cares about Kentucky lavender. They love their land. They are Kentucky proud, and want to honor their roots in family, farming and legacy. They work with their hands. They craft each product with care and want everyone to know the ingredients are locally and responsibly sourced. P&P drew upon these core beliefs when constructing their classic logo, brand story and packaging.
“We were looking for expertise in design and messaging when we hired P&P. More than that though, we wanted an outside perspective from someone who understood our brand and where we are trying to take it. We were very nervous about giving up the reins and being able to clearly communicate our needs, but P&P made us feel important and understood. Their team delivered what we were trying to convey and we are thrilled with the end results.”Allison horseman
keeper of the lavender
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