Economic DevelopmentSoutheast Kentucky Economic Development
Doing Business Better
What We Delivered
For 35 Years, SKED has Solved Problems.
By supporting clients and prospective businesses through lending, training and recruitment programs, they have successfully built businesses in the region. We helped them tell people how.
The Problem
Changing Seasons
SKED consistently produces impressive results for their clients. We helped them engage their audience. By sharing their story in a concise way, small business owners and potential clients could understand why it matters.
The result? A meaningful connection with SKED’s vision. And more clients.
The Tactics
Getting it Done
When you do three things really, really well, you want people to know it. Inspired by their mission, we used three colors to symbolize SKED’s core programs and continued to use the recognizable arrow imagery historically associated with SKED’s existing brand.
The Inspiration
Reaching the Bottom Line
A big part of building this message was using our outside perspective to split their work into three easily understood areas. make sense to people who aren’t working daily in economic development programs.
We established the core of their work in four simple words:
Let’s do business better
“P&P’s process makes an organization think seriously about what their work means. They helped us create something that represents the value we bring to the region and the values we represent.”
Brett traver
Executive director, SKED
We Delivered
- Brand Development
- Logo & Identity
- Brand Style Guides
- Business Cards
- Stationery
- Print Design
- Strategy & Research
- Research & Discovery
- Audience Personas
- Content Strategy
- Naming
- Communications Strategy
- Web Design & Development
- Website Design
- UI/UX Design
- WordPress Development
- Content Strategy & Copywriting
- Positioning Statement
- Brand Promise
- Storytelling
- Key Messages
- Personality & Tone
- Audience Insights
- SEO
- Communication & Design
- Brochure
- Social Media Assets
- Annual Reports
- Media Kits
- Tradeshow Display
- Creative Partnership
- Strategy Consultation
- Internal Communications
- Audit
The Tactics
Doing Web Better
While the visual brand changes are subtle, we completely redesigned and redeveloped SKED’s site, which had not been updated in more than a decade.
Adding loan application functionality and carrying the verbal brand throughout the site built a clear and compelling user experience that promoted action.