The
Problem.

Look east, there’s a movement going on. And it’s in Prestonsburg, Kentucky. From hiking, mountain biking, paddling, elk watching, music and art, there are so many things to do and see in Prestonsburg and so much history to appreciate. But the tourism commission’s communication efforts were not cohesive. So Prestonsburg Tourism partnered with P&P to develop a unified marketing approach across both print and digital media.

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The
Solution.

Our collaboration with Prestonsburg began the same way all of our projects do – with an in-depth strategy and discovery session that took us on an adventure through Floyd County. After we experienced all Prestonsburg has to offer, we used this understanding to create a brand story that tells potential visitors about the unique adventures they can have. Using design, copywriting and bold new photography, we told this story through a new travel guide, social media strategy and advertising materials.

“The team is fun and energetic and has an abundance of creativity. When collaborating and working on pieces, the end results are always amazing and make me feel incredible about our marketing efforts.”

Mitchell Pearson
Executive director
Prestonsburg tourism

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The
Inspiration.

Prestonsburg is a small community, and as such, a visitor might not expect all the adventures that can be had in this eastern Kentucky town. Once you get there, however, so much beauty and exploration await — which inspired the “Expect the Unexpected” theme on which we built the brand story. Gorgeous outdoor images of elk sightings and kayaking on the Big Sandy River inspired tones of gold, red, blue and green that complemented Prestonsburg’s existing logo.

We carried the message over to Instagram and Facebook, building branded images, crafting posts and creating advertising campaigns that generated awareness and excitement about Prestonsburg. Through this engagement, we increased Prestonsburg Tourism’s Facebook followers by nearly 1,200 and Instagram followers by 300, with the goal of promoting engagement and participation.

Let’s get started.

Are you ready to share your story, make it matter and connect with your folks in a big way? Great!
We can’t wait to talk.