Honoring the Path

Mountain Association, formerly MACED, has built a legacy of mindful inclusion as they work to build a strong and sustainable Eastern Kentucky. For more than forty years, the organization has invested in people and places in the region to advance a just transition to a new economy that is more diverse, sustainable, equitable and resilient.

Strategy & Tactics

Preserving Individuality, Maintaining Pace

The power of Mt. Association is their deep love of the Appalachia and the thoughtful collaboration with their communities and business partners. The logo mark subtly incorporates the initials M.A. into the mountain symbol as a nod to this passion as a hidden gem.

The new mark would need to be simple enough to allow for some color variance, representing each program. Bold colors representing each program needed a solid foundation, so the overarching brand mark is set in black. For typography, it was important to find a font that represented both the boldness and rural heart of the organization.

The expanded color palette provided a level of autonomy that programs desired while keeping a consistent visual mark that builds brand awareness at every turn.

On the development side of the process, we switched to the WordPress/Gutenberg block system and created custom blocks and customized the default blocks. Using blocks gives organizations the right mix of flexibility and brand consistency.

“P&P was able to look at us from an outside perspective and highlight the gaps in our communications strategy that we weren’t quite able to see. We’ll now be able to move forward with a solid foundation upon which to build.”

Betsy Whaley
Executive Vice President, Mountain Association

We delivered