Madison County Schools
Print & Digital Collateral
Administrators, teachers and staff members at Madison County Schools are passionate, and unified by a common motivation — the success of each student. The MCS tagline says just that. On Fire For Their Future is a theme that can be found in lesson plans and extra-curricular programming at each of the district’s 12 schools.
They wanted to communicate this theme past the school walls to the public, and especially to parents and caregivers. When it came time to distribute their latest district-wide Strategic Plan, MCS administration asked P&P for help rendering their motivation — their fire — in a print document to be shared with the community at large.
P&P went to work creating a bold reflection of their tagline. The strategic plan outlines three overarching goals that MCS hopes to instill in its students for the year to come: learning skills to lead, developing and speaking with a unique voice and exploring academic curiosity. These tenants are joined with bright, student-centered photography and strong headlines to carry that MCS passion through all parts of the piece.
Along with the strategic plan, P&P designed a separate document detailing the qualities and expectations of soon-to-be graduates. The profile of a graduate handout is shared with teachers, students, parents and caregivers, and serves as a motivational tool that encourages students to be on fire for their own futures.
“We needed a company to produce the professional quality we envisioned for our strategic plan with a quick turnaround time. Working with P&P feels too good to be true, but it absolutely is not. Everyone on the team is professional, easy to work with, and they make the process fun. We would not hesitate to work with P&P again.”Erin Stewart
Public information officer,
madison county schools
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