Kentucky Out-of-School Alliance
Learning and Growing
Teaching After Hours
KYOSA is a community of professionals and advocates dedicated to creating exceptional out-of-school programs for every student in Kentucky.
Issues, Research and Impact
P&P Creative designed KYOSA’s website in 2017, and now it was time for a refresh. KYOSA needed to establish its impact and connect with educators and partners in a clear way. They were also launching a data mapping tool to help show after school programs available in different regions.
Energetic but Practical Thought-Leadership
Since the organization is working to build its advocacy component, the KYOSA team wanted to immediately establish credibility when people land on the site. This guided the way P&P built the site and prioritized content.
Strategy & Tactics
Making Function Fun
P&P highlighted compelling stats and news stories on the homepage so people could easily see the need for and impact of KYOSA’s work.
The navigation is categorized based on audience and topic so users can effortlessly find the information they’re looking for.
Since KYOSA helps kids, the design is energetic and colorful, representing the innovative way KYOSA is meeting challenges.
A clean design maintains focus and doesn’t detract from the important details KYOSA is highlighting. It also maintains the professionalism of KYOSA’s brand.