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KY SHAPE

Advocacy NonProfit

KY SHAPE

Coaching the Commonwealth.

What We Delivered

  • Brand Development
  • Communication & Design
  • Content Strategy & Copywriting
  • Strategy & Research

Shaping Up for Change.

KY SHAPE is a professional advocacy group of P.E. and health teachers whose work is crucial to the lifelong health of Kentucky students. They wanted a new logo to match their new name, and a fresh, streamlined brand message.

The problem

Ready to Move

After having trouble talking about themselves in a unified manner, KY SHAPE needed a new way to show who they are and how important their work is. Then, their members could confidently ask their administrators and supervisors for resources, professional development, classroom supplies, equipment and more.

The inspiration

Energizing the Group

P&P put together a thorough analysis of KY SHAPE’s audience and belief system. Their primary focus can be distilled to a few simple statements, the most compelling being, “We believe how kids feel about themselves is important,” and “Healthy students learn better.” Identifying these beliefs led us to the core of the organization.

ky shape logo
kysahpe health
Health
kyshape recreation
Recreation
kyshape physical education
Physical Education
kyshape dance
Dance
KYSHAPE Animation

The STRATEGY & TACTICS

Jump, Jive and Thrive

KY SHAPE has a LOT of energy. Imagine Zoom calls with mandatory stretch breaks and at least one participant finishing up a run. To capture their on-the-go attitude, we created a playful, bubbly type mark, accentuated by bright, colorful forms that represent the four parts of the organization.

And then — as if by magic — these smaller shapes came together to complete a whole person.

“P&P is easy to work with while always being professional and efficient. The team was able to guide and direct us each and every step of the way, which made it so easy for us.”

Jamie SparkS
Executive Director, KY SHAPE

We delivered

  • Brand Development
    • Logo & Identity
    • Brand Style Guides
    Learn More
  • Strategy & Research
    • Research & Discovery
    • Audience Personas
    • Content Strategy
    Learn More
  • Content Strategy & Copywriting
    • Positioning Statement
    • Brand Promise
    • Storytelling
    • Key Messages
    • Personality & Tone
    • Audience Insights
    Learn More
  • Communication & Design
    • Social Media Assets
    Learn More
kyshape color palette
  • KY Shape Hoodie 1
  • Canvas Bag KY ShapeMockUp

Ready to jump in?

LET’S START YOUR NEXT PROJECT

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