Kentucky Voices for Health
Kentucky Voices for Health (KVH) brings fair and equitable health care access to all Kentuckians. They are advocates for policy change to make it happen.
Not broken? Don’t fix it.
Kentucky Voices for health was already a strong brand when they came to P&P, but the website needed a little help. KVH leadership wanted to tell their story–the whole story. Starting from scratch isn’t always the best approach to drive action.
Inspiration through storytelling
Stories help people feel something. They can compel, inspire, impress and strengthen. KVH was committed to helping Kentuckians tell their healthcare story. They wanted to create an online story map to share the thousands of Kentuckians’ healthcare stories. So we did.
See it, hear it, read it
P&P plotted stories shared with KVH on a Google map and made them easy to view. Visitors can click place markers or filter by story topic, county, year or story type (written, audio or video).
In a custom WordPress site that honors the established brand, P&P used a more robust color palette and clear calls-to-action to tell visitors what KVH wanted them to do. Join, donate or share.
P&P also created a form visitors can use to submit their own experience with Medicaid, high medical bills, the Affordable Care Act or a number of other healthcare programs.
“Our website needed a fresh look without remaking our entire brand. P&P understood and through a collaborative process empowered us to make it happen. I loved working with this woman-owned business and genuinely felt more heard than I have with other developers.”ANGELA COOPER
STATE OUTREACH & EDUCATION DIRECTOR,
KENTUCKY VOICES FOR HEALTH