Healthcare & Advocacy Nonprofit
Kentucky Primary Care Association
Transparency and Efficiency
What We Delivered
Promoting Access
Kentucky Primary Care Association (KPCA) is a nonprofit organization that promotes access to Kentucky health centers. These centers help increase access to high quality health care for underserved Kentuckians.
problem
Making Data Engaging
KPCA relies on federal funding to support their mission. They wanted to tell their story and share their value with congressional leaders in a clear, effective way. Because the organization does their job well, there was a lot of data to support their purpose. But, as anyone who has read through an annual report knows, it’s not always the most engaging and compelling content.
Inspiration
Connection Through Clarity
P&P was inspired by the level of transparency KPCA wanted to have to connect with legislators, and decided to echo this by leaning on clear navigation.
Strategy & Tactics
Designed for Action
An engaging and easily navigable design communicated KPCA’s message in a skimmable way.
By using an icon system and a bright color palette of yellows, greens and blues, readers can clearly see the most important data points in the publication.
Further detail about each center let readers explore what services patients are seeking at each center, their income and their insurance source.
“Jessi and her team consistently do a fantastic job for us, as they are accessible, eager to help and always bring their expert vision to the table.”
LINDEY YOUNG
MEMBERSHIP SERVICES COORDINATOR,
KENTUCKY PRIMARY CARE ASSOCIATION