Gotta Get Down
on Friday

Rowan County Arts Center, a community art nonprofit in Morehead, hosts the First Friday Outdoor Market each year. It is a six-month community event series that hosts local vendors, music and artists on the center lawn.

The problem

Jiggety Jig

Rowan County Arts Center wanted to better support the local growers and artists featured at the market by increasing attendance.

The inspiration

A Tisket, A Tasket

A defining feature of Morehead’s First Friday Outdoor Market is that vendors are all selling garden-fresh produce or handmade arts and crafts. The market also spans three seasons — spring, summer and fall, so P&P incorporated this always-changing vibe into the marketing series.

“Sit back and get ready to be impressed. Working with Jessi and her team is a wonderful experience. I love the First Friday Outdoor Market posters so much that framed copies hang in my office.”

Ashley gilliam
Executive Director,
rowan county arts center

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Strategy and Tactics

Oranges and Lemons

P&P developed the brand identity for First Friday, and created a series of illustrated posters and social media graphics annually that build consistency in marketing efforts. 

Each campaign is accompanied by a video that promotes upcoming dates and is used in social media advertising campaigns.

We crafted seven individual designs for print and digital that highlight the seasonal changes, musicians performing and various goods you can find at First Friday. The series has maintained consistency by using the same illustration and typography style throughout.

Let’s get started.

Are you ready to share your story, make it matter and connect with your folks in a big way? Great!
We can’t wait to talk.