Burnside Tourism Commission
Print & Digital Collateral
The city of Burnside is the only community on the shores of Lake Cumberland and has a storied past – home to author Harriett Simpson Arnow and the birthplace of the Boy Scouts of America, the entire town was relocated in the early 1950s to higher ground due to the impounding of the lake. While it is a popular destination for generations of people who vacationed there during their childhood, Burnside Tourism was eager to create a travel guide that would market to new audiences who have not yet discovered this beautiful lake community.
Burnside Tourism partnered with P&P to design a travel guide featuring new photography and a message that creates a nostalgic feeling for family vacations past, while discovering the adventure and beauty of a lake community that is growing and thriving. Together, we identified three audiences to target — young families, anglers and retirees — with a call to action for readers to visit the tourism website to learn more and receive information about planning their vacation.
“P&P provided us with a fresh and dynamic re-branded travel guide, easing all our worries about the cost and time it would take to do so. Hands-on, energetic and friendly, we love the team and proudly proclaim that #printandpixelrocks!”Farrah Dobbs
Burnside’s tagline, “Rediscover Lake Cumberland at Burnside,” speaks to this idea of nostalgia and vacationing in a new, but familiar, place. We carried this concept through the travel guide in the copy, using verbs like “relive,” “reconnect,” and “refresh” to communicate the experience visitors can expect to have in Burnside. New photography featured popular activities and attractions for each audience, and the brochure’s vibrant color palette of bright blue, yellow and red offered a fresh look at a historically popular vacation destination. The guide also features a hand-drawn icon set that illustrates the many adventures you can have in Burnside.
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Are you ready to share your story, make it matter and connect with your folks in a big way? Great!
We can’t wait to talk.