Be The Village
Brand Identity & Messaging
Stephanie Roberts found her heart for foster care in Guatemala. During a study-abroad program in college, she met Marcos, a 3 ½-year-old boy who lived in an orphanage there. The hardships he encountered deeply affected her — and through this experience, she became passionate about addressing the country’s orphan crisis and its need for foster care.
Later, she and her husband Brad would return to Guatemala to continue the mission of helping these vulnerable children, but family illness would quickly force them to return home to Somerset, Kentucky. Maintaining a desire to continue helping children like Marcos where they live, the Robertses formed Be the Village, a non-profit organization that mobilizes and empowers Christ-followers to be a refuge for foster and adoptive families.
In a few short months, Be the Village was packing duffel bags with important essentials for local children and teens entering foster care. It started offering monthly support groups and creating care villages, so foster families have meals, child care and prayerful support. And it began offering trauma-informed training for parents, teachers, schools and church ministries.
The wheels were in motion, but Be the Village needed to solidify its brand, so that organizers could confidently seek financial support to carry on its mission of being a family for foster families. P&P was honored to partner with this thoughtful organization to establish a visual identity, tagline and brand message that will help it — and the children and families it serves — grow and thrive.
We approached P&P for help with our visual brand and message – they heard, valued and empowered us. The intentionality P&P put into the process made us understand that our investment was in more than just a physical product, it was an overall brand clarity for our organization.Stephanie Roberts
Founder, Be The Village
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