Arts & Eats Fest
Capturing A Community
The annual Arts & Eats Fest in Morehead is a community favorite and important fundraiser for the Rowan County Arts Center and other non-profits. Food vendors donate at least 50 percent of their proceeds to these groups. The center partnered with P&P to help spread the word through print, digital marketing and social media.
STRATEGY & TACTICS
P&P developed the initial brand for Arts & Eats, and has created a series of bright, fun illustrated posters and social media graphics. Each campaign is accompanied by a video that promotes the festival and is used in social media advertising campaigns.
“Sit back and get ready to be impressed. Working with Jessi and her team is a wonderful experience. Focused, creative, and as excited about our work as we are, P&P took what was swirling around in our heads and made it an authentic visual experience.”Ashley Gilliam
Rowan County Arts Center
Arts & Eats is inspired by fresh food and handmade arts and crafts. We photographed a warm wood backdrop, fresh ingredients and crafting supplies in a modern flat-lay style. We chose to create a hand-drawn wordmark to represent the event. In the video used to promote the event on social media, we allowed the fresh ingredients to play and move across the screen using an old-school stop motion shooting style. The custom photography, hand-drawn elements and stop-motion video blended to capture the small-town, nostalgic vibe of this annual event.
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