So, I recently took this quiz to discover my copywriting “superpower.” It was as corny as it sounds. But anytime someone offers me the opportunity to explore my personal brand a little deeper, I take it. I love to learn, but more importantly, I love to understand what makes me unique so I can do more of what I love.
Said quiz posed a few silly (but interesting) questions that made me think. Like:
If your writing were a style of cheese, what would it be? (Cheddar, of course, the go-to cheese everybody loves. Who don’t?)
What sets you apart from other copywriters? (In my world, storytelling and copywriting go hand-in-hand. I’m not a car salesman. I believe people buy your “why.”)
What job would you totally suck at? (My choices were data analyst, life coach, judge, transcriptionist and pro wrestler. You bet your bippy I chose data analyst. Because that’s BORING. ?)
I know what you’re thinking. What in the world could that possibly tell you about you? But if I dig deep, it really does. I’m a one-size-fits-all writer — there’s nothing fancy about my approach (cheddar). I’m more interested in jobs that involve words and introspection (not numbers — except I have no idea how pro wrestling fits into that ?). And I love other writers that tell witty stories or inspire professional greatness, like Brené Brown and David Sedaris (so I should read more of them to master my craft).
There were several other questions, and then the big reveal: I am a Magnetic Seer. (A whaa?) To paraphrase, witty, funny, clear and charismatic. Good at speaking human, building tribes, and establishing a real sense of connection in the copy I write.
They even sent me a picture of what a Magnetic Seer looks like. (Not me.)
OK, so maybe that’s a little (a LOT) over-the-top, but the quiz served its purpose. It helped me see my writing style more clearly and identify other writers with similar characteristics I can follow for ideas.
It also helps me verbalize my brand to our clients. With me, the story is everything. I want to learn your story and tell it in a human way, one that helps potential customers relate to you and, eventually, buy (or visit, or sign-up, whatever you want them to do).
And it validated what I believe: Knowing who you are as a professional helps you project it to others.
Being able to tell your story = being able to sell it.
We’ve introduced a story-telling mechanism for our clients at P&P this year that we’re excited about. Br&nd Builder is a deep dive into who you are as a business owner or organization leader, and what goals you want to achieve. We ask seriously fun questions (want a sneak peak? Scroll ? to get one) while also digging into the measurable goals you have over the next five years and the people you want to attract.
Understanding who you are, why you do what you do, and what you want to achieve is a huge step in connecting with people who want to interact with businesses or organizations like yours. We start every engagement with Br&nd Builder and use it as the foundation for building a marketing strategy that works for you.
Seem overwhelming? Consider what one of our tourism clients said recently after completing it:
“As we moved through the process, we started to clearly see the purpose of P&P’s method. Instead of spending weeks or even months trying to gauge what the CVB should do, our purpose, or what we expected, we were able to finish it all in a day. The process was fun and rewarding.”
So, what’s your superpower? Contact us and we’ll help you find out.