Website Design & Development
What makes our sites exceptional for your staff and your visitors?
P&P’s experienced staff works with your team to make a site that does all the things you need it to do. We focus on user-experience so your site connects with your audience. Our methods are data-based and give you the tools you need to track the success of your strategy.
What makes our websites better
You can update it yourself! We swear! P&P websites are organized and make sense. We build WordPress sites because they are so user-friendly.
Uniquely-made themes work. Custom Gutenberg blocks work better. These custom components allow you to easily build pages in an inuitive way, so your content can stay on-brand and relevant.
P&P custom-develops a lot of features so that you can get the exact the functionality you need. No more, no less.
P&P strives to achieve AA status as dictated by WCAG 2.1 standards. This very impressive web talk means we value inclusivity and make sure that sites we design can be accessed by everyone. It also helps with SEO.
P&P builds websites that are data-backed and action-driven. We install our Google Analytics or import yours to track visits, clicks, conversions, searches and more. Then, you can see what’s working and what’s not.
All P&P sites are hosted with SSL, which means that they are secure and rank well.
P&P researches your organization’s competitors and ensures the keywords in your content accurately reflect how your audiences are looking for you. This boosts your search engine rankings
P&P hunts down broken links, duplicate content and bad redirects that mess with your search engine rankings. We redirect them to improve user experience.
Tools & Analytics
P&P uses Google Analytics and Search Console to improve your site. Through data from these tools, we can help you ensure your web strategy is working.
Maintenance & Support
“Our library needed a new website with a fresh look that maintained our current brand. P&P listened and heard us. We felt understood and excited, and appreciated the regular communication at all steps along the way.”LINDSEY WESTERFIELD
DIRECTOR, RUSSELL COUNTY PUBLIC LIBRARY
A Quick Lesson in Accessibility
When we talk about inclusivity, this is what we mean.
Text alternatives for non-text content
Color and contrast optimization
Text size optimization across devices
There are many more steps we take, to meet the ADA WCAG 2.1 standard,
but we work hard to keep the tech-speak to a minimum.
Our 10 Point SEO Promise
• Alt tags for images
• Optimized images
• Mobile-first development
• Focus on page load speeds
• Create sitemaps that target unique keywords/topics
• Easily digestible copy with keyword-focused headlines
• Page titles and descriptions written with search engine results in mind
• Google Analytics and Search Console on every site