strategy and research
We can back it up
P&P is committed to giving our very best to each client. Because of this promise, our recommendations are developed by staying up-to-date with the latest marketing and branding best practices.
We’re a bit obsessed with reading and research.
We don’t think you’ll mind.
Get to know yourself better. Our Brand Builder tool asks you to think about your core purpose so we can develop a strategy to meet your goals. Through this guide, we help you think about your brand’s voice, audience and big wins. Plus, it’s fun. And there are snacks (or, will be again after Covid).
Research & Discovery
If we are going to say that P&P builds brands that are effective, we need to show you how. We believe everything we recommend should be backed by data. With each client, project and website, we spend a great deal of time ensuring that we glean as much information as possible to accurately represent you in the best way possible.
P&P finds out who likes you. And who you want to like you. Then, we make it happen. Through keyword research and analytics, we can tailor your messaging to help it resonate with the people who want to support you.
Find out what to say to whom and when. P&P makes recommendations for your communication plan for your blog, social media, newsletter, email marketing campaigns and more.
Have you ever had a great idea but been at a loss for what to call it? Trying to avoid yet another acronym? We’ve got you. Through our strategic process, we can help you find a concise name for your organization, idea or program. It is memorable & versatile, and matches your brand’s tone and positioning.
P&P discovers your goals and helps you make them real. We can walk you through a timeline and steps to help you effectively tell your message to people who will care and drive action.