CONTENT AUDITS & ASSESSMENTS

P&P checks out your digital content and analytics to advise you how to improve engagement and optimize your content for search engines. SEO, accessibility and brand messaging are used to create a concise calls-to-action. 

MISSION & VISION STATEMENTS

P&P helps you craft a consistent message used to tell your story. Your mission statement expresses your purpose. Your vision statement concisely identifies your goals.

PERSONAS

A persona is a fictional character we create to show who exactly is engaging with your brand. When a character is defined, it can be used as a sounding board for your team to build campaigns that resonate with your audience. 

BRAND VOICE

Telling an authentic story requires authentic connection & emotion. How you tell your story expresses who you are as much as the story itself. What you have to say is just as critical as how you say it. P&P works with you to define a voice that aligns with your brand positioning.

Brand Messaging

Remember the telephone game you played as a kid? A clear message passed through many people tends to get twisted and garbled. By developing a brand message, your leadership, development staff and stakeholders have a tool to ensure they’re using your story to clearly express a unified vision. 

Strategic Storytelling

P&P takes one part strategic plan, one part brand message, a splash of best practices and shakes them together. Top with sparkling creativity, and you’ve got engagement on the rocks with a twist. Delicious.

Content Development

Write and design content that sounds like you and convinces folks to do something. P&P helps you develop your voice and connect your audience to your mission.