Messaging & Design
Your brand identity is who you are in a book. It defines what you look like. It defines how you speak. It encompasses the complex, world-changing organization you are now and hope to become.
Through strategy sessions, research and analysis, P&P equips you with the tools you need to tell your story.
Why do you exist? How are you impacting your community? Do others agree? P&P works with you to define your purpose & perception. Then, we help you use your identity and messaging to tell people why it’s important.
We will research and analyze your competitors to help determine your strengths & weaknesses. This will show us how to build out your brand strategy and messaging.
Your positioning statement tells folks exactly why & how your organization serves your community. It shows how you’re different from your competitors.
MISSION & VISION STATEMENTS
During the branding process, we help you craft a consistent message used to tell your story. Your mission statement expresses your purpose. Your vision statement concisely identifies your goals.
Telling an authentic story requires authentic connection & emotion. How you tell your story expresses who you are as much as the story itself. What you have to say is just as critical as how you say it. P&P works with you to define a voice that aligns with your brand positioning.
A persona is a fictional character we create to show who exactly is engaging with your brand. When a character is defined, it can be used as a sounding board for your team to build campaigns that resonate with your audience.
Through our Brand Builder and strategy sessions, we work together to find a name for your program, initiative or organization. It is memorable & versatile, and matches your brand’s tone and positioning.
BRAND BOOK & STYLE GUIDE
When our project wraps, you will receive your logo files and a brand book that clearly defines the dos and don’ts of your brand. If you want to add on a style guide option, our resident logophiles will create a complete resource for consistent communication.
We bring your new brand to life online & in print. Business cards, letterhead, signage, brochures, annual reports, billboards . . . Done.
WORKSHOPS & TRAINING
Create buy-in with your stakeholders by giving them the skills they need to use these new tools. P&P can work with your team to encourage confident brand implementation.
“P&P’s process makes an organization think seriously about what their work means. They helped us create something that represents the value we bring to the region and the values we represent.”Brett Traver
Executive Director, SKED