Episode 03

Pursuing Fearless by Living Authentically

with Toa Green

Show Summary

In this episode, Jessi talks with entrepreneur and ice cream genius Toa Green. With a background in journalism, paired with a love of hospitality and food, Toa transformed a $60 two-quart Cuisinart ice cream maker and a recipe for Thai coconut ice cream into a successful company with a team of 30+. She swore she’d never return to the food industry post-college. But, when Toa confronted her authentic self, it led her to found Crank & Boom.

Topics

Coming from a long line of entrepreneurs, from grandparents to her parents to Toa herself.
The importance of a marketing and branding background and how that translates to running a successful business.
Swearing off the food industry but realizing it wasn’t something Toa could just turn off.
Living her Thai and Southern Kentucky heritage through her love of hospitality and food.
Transforming a $60 two-quart Cuisinart ice cream maker and a recipe for Thai coconut ice cream into a 30+ team and fully developed craft ice cream company.
Two great lessons: 1. Believing in what you are selling and serving, and seeing it through. 2. Not waiting for the mythical. All the people start showing up before you start doing the work.

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