Website redesign is a partnership. Once you figure out the perfect agency to walk with you through the process, there are some things you can do to set yourself up for success. Here are some ways to use that new project energy to save you time later in the process. 1. Set up Google Analytics If you don’t already have Google Analytics installed, do it now. (Here are step-by-step instructions for setting up Google Analytics on your website.) Google Analytics will show your web designer how people are currently using your site. This way, they can figure out what to…
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How to maintain SEO and accessibility after launch
Remember when that web developer bragged about the level of accessibility and SEO right before you launched your new site? Now that you’ve got the reigns, it’s up to you to maintain all of that hard work. Why should I care about SEO and accessibility? SEO makes your website easy for search engines to find, crawl through the pages and catalog your content. Web accessibility means your website can be used by people of differing abilities. The good news is, most tasks that make your site more accessible also make it more SEO friendly! Combining all of these steps makes…
After the Launch
You did it! You are looking at your brand new website! You just completed a seamless redesign process with P&P, and are now sitting proudly in awe of the attention to detail, beautiful design, and brilliant strategy that will convert leads to loyal partners. Now what? 1. Tell the World – Hold Up A Sec Of course you want to announce your slick new site to your social media channels and email list post-launch. We recommend that you treat it like a soft opening of a new restaurant. Plan for a “soft launch” phase while your developer takes care of…
Show Up and Connect
Jessi here.
Like many of the organization leaders we work with, I do many things at P&P.
Make branding easier. Open up the office.
Explain SEO.> Lead the team.
Make the game plan. Make the coffee.
Run the numbers. Take out the trash.
I love them all– well, maybe not residential garbage duty, but almost all of them. As I stare down the last weeks of Q3 and rally the team to start Q4 strong, I am already thinking about 2021. I bet you are too.
Get to the top of search results
Getting to the top of search results with SEO best practices Search Engine Optimization (SEO) comes up regularly when we talk with clients. Over the past several months, as we have launched new sites, clients have been concerned with their new site’s SEO and where they land in Google search ranking. “Do you guarantee that we will be at the top of Google?”Um, no. “Where will our new site rank?”It depends on what the user is searching for. “Is P&P going to do SEO for our site?”Yes, but SEO is still complicated. I get it. Their concern is valid. A…
Make a good first impression with an excellent website
You may have heard us say this before, but it’s worth repeating: Your website is your best tool for making a good first impression. I was inspired to write this after vetting a business online I’d recently heard about. It was a completely disappointing experience. The business had an online presence, but I’m not afraid to call it a hot mess — an outdated website with a dummy headline, another website listed for the business that didn’t work, some poor grammar and nowhere to see past work or read other customers’ experiences. Needless to say I’m moving on. Finding the…
4 Reasons to Ditch the Homepage Slider
Only 1% of people actually click on a slider. You know your organization is amazing and you want every visitor to see all the things you do as quickly as possible. What better way to get your most important messages out then putting them front and center on your website. If you can get a couple of messages front and center, even better. The pressure is real and I understand why a homepage slider may seem like the perfect solutions. Once people land on a page on your site you have <7 seconds to grab their attention and reel them…
4 Website Mistakes That Are Hurting Your Business
I’m going to start off with this public service announcement for. Anyone who tells you ANY website online is better than no website online is just plain wrong. That is right. If your business or organization isn’t thinking strategically about your website, you could be doing more harm than good. In today’s digital world your website is often your first interaction with potential customers and at the very least how customers will follow-up to verify your legitimacy. The first impression you make, good or bad will set the expectation of every other interaction. Your website is one of your most…