Last week, Mark Zuckerberg announced he is ready to make Facebook better for users’ “well-being.” The social media giant is recovering from a year of claims that Facebook delivered inauthentic news and advertising that may have negatively influenced millions of users. Indeed, public content dominates the News Feed — viral videos, news articles, blogs and advertising are favored in Facebook’s algorithms and drive the user experience. No more. On Thursday, Zuckerberg announced a sweeping change to News Feed algorithms, placing more importance on friend and family interactions than public content. Moreover, content must be meaningful to be successful. Posts that generate…
Social Media
Lessons of a costume project: Have a plan, and have fun
Please allow me to introduce you to a superstar with the most elaborate Halloween costume wardrobe you could possibly imagine. Axl Rose. Beyoncé. Prince. Michael Scott. She’s been all of these characters and dozens more, participating in photo shoots and appearing to much fanfare on social media every day during the month of October for the last two years. Oh wait. Did I forget to mention she’s only 20 months old? That’s the best part. Bridget — affectionately nicknamed Nugget or Nug by her parents — is the daughter of my high school friend Jennifer Compton. Jennifer is an optometrist by…
5 Reasons You Should Create a Content Plan
On Facebook earlier this week, I talked a little about why I love to run. If I’m really honest, I love to hate it. My body aches the whole time, I feel like my lungs might collapse, I’m wheezing and sweating and grunting — it’s all so unattractive. But then it’s over and I feel great, like I’ve accomplished a feat that I never thought I would get through alive. And I begin mentally preparing for the next round. What I’ve learned in the short time I’ve put myself through this glorious torture is if I’m not prepared before I…