Website redesign is a partnership. Once you figure out the perfect agency to walk with you through the process, there are some things you can do to set yourself up for success. Here are some ways to use that new project energy to save you time later in the process. 1. Set up Google Analytics If you don’t already have Google Analytics installed, do it now. (Here are step-by-step instructions for setting up Google Analytics on your website.) Google Analytics will show your web designer how people are currently using your site. This way, they can figure out what to…
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After the Launch
You did it! You are looking at your brand new website! You just completed a seamless redesign process with P&P, and are now sitting proudly in awe of the attention to detail, beautiful design, and brilliant strategy that will convert leads to loyal partners. Now what? 1. Tell the World – Hold Up A Sec Of course you want to announce your slick new site to your social media channels and email list post-launch. We recommend that you treat it like a soft opening of a new restaurant. Plan for a “soft launch” phase while your developer takes care of…