Building relationship with customers is a long game. One big lesson from 2020 is the importance of connecting with audiences online. But, social reach is controlled by the mysterious algorithm and search-engine ranking is competitive. Do not squander the holy grail of connection that is the inbox. The inbox is a guaranteed place that you connect with your audience with consistency. You just need to make sure your are following best practices. Let’s start here. More than an email marketing platform, a full CRM. A lot of people know that Mailchimp is an email marketing system, but oh it’s so…
We are rapidly approaching that festive time of year. Soon, a cheerful red hat will grace homes with its presence, and a watchful, twinkling eye will coerce children into obedience. You know who I mean. The Elf on the Shelf. Parents, I heard your collective groan all the way in my Mt. Sterling office, but I have a confession: I love Elf on the Shelf. I love how excited my kindergartner gets, and I love planning out the details. Alyssa here. P&P’s content strategist, making her debut on the blog. Obsessing over details is a benefit to being a Virgo….
Like many of the organization leaders we work with, I do many things at P&P.
Make branding easier. Open up the office.
Explain SEO.> Lead the team.
Make the game plan. Make the coffee.
Run the numbers. Take out the trash.
I love them all– well, maybe not residential garbage duty, but almost all of them. As I stare down the last weeks of Q3 and rally the team to start Q4 strong, I am already thinking about 2021. I bet you are too.
“I think I’d miss you even if we never met.” This perfectly dreamy quote from the 2005 movie The Wedding Date is the essence of romance, of Valentine’s Day, of what we want to hear from the person we like so well. This is what all the effort is for, yes? The conversations, the dinners, the dates doing things you enjoy together to ultimately hear that this — THIS — is the person who would miss you even if they didn’t know you existed. This is better known as the honeymoon phase. But then there’s another phase, one that solidifies this…