Work smarter not harder. Let Mailchimp do the work for you with automations. Automations (and journeys) can look very different based on your needs, but, simply put, they help streamline communication with your audience in the background automatically. It’s like magic. An automation can be a single email or a series of emails that send based on triggers that you first have to set up. What’s a trigger? We’ve rounded up a glossary of terms, including the difference between a classic automation and a customer journey. Classic automation: automated emails that are targeted to send when a specific action is…
Messaging
Mailchimp Deconstructed: The Perfect Email Blueprint
Let’s review: You know your audience. You’ve organized them. You’ve learned how to craft a personalized message. And you know all of this works together to send targeted campaigns. What’s next? You’re ready to craft the perfect email! Let’s start with the perfect blueprint. Begin with your marketing objective–the WHY? What are you trying to accomplish? What message do you want to say? Jot down a bulleted list of goals, or one to two sentence statements that remind you of the purpose of your campaign. After you have your goals figured out, you’re ready to build your campaign. Mailchimp’s 5…
Mailchimp Deconstructed: Time to get personal
Put yourself in your audience’s shoes. If you wouldn’t want to read it, why send it? We have all been victim to generic, uniform emails that have nothing to do with our interests. After one too many of those, who even bothers opening them anymore? They go straight to the trash or are simply ignored. Personalization is integral to engagement and preventing message fatigue. If you have done your homework from the earlier Mailchimp blogs, then you have taken the time to get to know your audience and organized them appropriately. What’s next? Give your audience the content they want…
Mailchimp Deconstructed: Your CRM is Your Best Friend
Building relationship with customers is a long game. One big lesson from 2020 is the importance of connecting with audiences online. But, social reach is controlled by the mysterious algorithm and search-engine ranking is competitive. Do not squander the holy grail of connection that is the inbox.The inbox is a guaranteed place that you connect with your audience with consistency. You just need to make sure your are following best practices. Let’s start here. More than an email marketing platform, a full CRM. A lot of people know that Mailchimp is an email marketing system, but oh it’s so much…
A Merry Little Content Calendar
We are rapidly approaching that festive time of year. Soon, a cheerful red hat will grace homes with its presence, and a watchful, twinkling eye will coerce children into obedience. You know who I mean. The Elf on the Shelf. Parents, I heard your collective groan all the way in my Mt. Sterling office, but I have a confession: I love Elf on the Shelf. I love how excited my kindergartner gets, and I love planning out the details. Alyssa here. P&P’s content strategist, making her debut on the blog. Obsessing over details is a benefit to being a Virgo….
Show Up and Connect
Jessi here.
Like many of the organization leaders we work with, I do many things at P&P.
Make branding easier. Open up the office.
Explain SEO.> Lead the team.
Make the game plan. Make the coffee.
Run the numbers. Take out the trash.
I love them all– well, maybe not residential garbage duty, but almost all of them. As I stare down the last weeks of Q3 and rally the team to start Q4 strong, I am already thinking about 2021. I bet you are too.
The right words build customer relationships
“I think I’d miss you even if we never met.” This perfectly dreamy quote from the 2005 movie The Wedding Date is the essence of romance, of Valentine’s Day, of what we want to hear from the person we like so well. This is what all the effort is for, yes? The conversations, the dinners, the dates doing things you enjoy together to ultimately hear that this — THIS — is the person who would miss you even if they didn’t know you existed. This is better known as the honeymoon phase. But then there’s another phase, one that solidifies this…
How to find your tagline, the soul of your business
There’s a scene in the movie What Women Want that perfectly illustrates the power of this little thing we call a tagline. (Quick definition: In marketing, a tagline, also known as a slogan, is a memorable phrase that sums up the tone of a product or business and strengthens the audience’s memory of the brand.) The movie’s heroine, Darcy McGuire (played by Helen Hunt), is the newest creative director at a major New York City advertising agency, chosen over Nick Marshall (Mel Gibson) for the role because of her ability to broaden the firm’s appeal to women. She’s recruited Nike…