Marketing Strategy

After the Launch

You did it! You are looking at your brand new website! You just completed a seamless redesign process with P&P, and are now sitting proudly in awe of the attention to detail, beautiful design, and brilliant strategy that will convert leads to loyal partners. Now what? 1. Tell the World – Hold Up A Sec Of course you want to announce your slick new site to your social media channels and email list post-launch. We recommend that you treat it like a soft opening of a new restaurant. Plan for a “soft launch” phase while your developer takes care of…

What’s your superpower? Let’s find it.

So, I recently took this quiz to discover my copywriting “superpower.” It was as corny as it sounds. But anytime someone offers me the opportunity to explore my personal brand a little deeper, I take it. I love to learn, but more importantly, I love to understand what makes me unique so I can do more of what I love. Said quiz posed a few silly (but interesting) questions that made me think. Like: If your writing were a style of cheese, what would it be? (Cheddar, of course, the go-to cheese everybody loves. Who don’t?) What sets you apart from…

Using Google Analytics to find The Who

No, not the band. Your website audience. At P&P, we don’t just craft beautiful designs. We help clients achieve their goals. This means we regularly review every piece of data we can get our hands on to measure our efforts. A website is the cornerstone of any solid digital marketing strategy — and researching your target audience (i.e.: The Who) is one of the most important exercises in ensuring your marketing efforts are successful. One of my favorite tools for finding who’s visiting a website is Google Analytics. What is Google Analytics? Google Analytics is free web analytics software offered…