Put yourself in your audience’s shoes. If you wouldn’t want to read it, why send it? We have all been victim to generic, uniform emails that have nothing to do with our interests. After one too many of those, who even bothers opening them anymore? They go straight to the trash or are simply ignored. Personalization is integral to engagement and preventing message fatigue. If you have done your homework from the earlier Mailchimp blogs, then you have taken the time to get to know your audience and organized them appropriately. What’s next? Give your audience the content they want…
Marketing Strategy
Mailchimp Deconstructed: Tags and groups and segments. Oh my!
Piggybacking on our last blog let’s talk about organizing your audience. Tags, groups and segments are the best way to do that. Tags: what are they? Tags are simply labels that can be applied to your contacts, and they are one of the best ways to organize your audience. These are custom and can be whatever you want them to be. Tagging helps you note personal preferences or data that you have learned. Let’s run that down. For example, if you run an e-commerce clothing store and a customer, Kristin, buys multiple sweaters, tag Kristin as ‘sweater lover’. The next…
Mailchimp Deconstructed: Your CRM is Your Best Friend
Building relationship with customers is a long game. One big lesson from 2020 is the importance of connecting with audiences online. But, social reach is controlled by the mysterious algorithm and search-engine ranking is competitive. Do not squander the holy grail of connection that is the inbox. The inbox is a guaranteed place that you connect with your audience with consistency. You just need to make sure your are following best practices. Let’s start here. More than an email marketing platform, a full CRM. A lot of people know that Mailchimp is an email marketing system, but oh it’s so…
The (Not So) Magical Secret to nonprofit website SEO
The (Not So) Magical Secret to Nonprofit Website SEO Most people think there is some sort of magic involved in having a nonprofit website with good SEO (Search Engine Optimization – aka making your site show up on Google). I’d love to say that P&P possesses a collection of secret tricks that will guarantee to get your website to the top of the Google search results. Unfortunately, the reality is much less exciting. The key to getting your organization’s website to show up in search results really comes down to focusing on three simple things: audience, accessibility, and analytics. Audience…
TikTok Made Me Rethink Social Media Strategy
TikTok Made Me Rethink Social Media Strategy It’s March 16th, 2020. The office shut down, and P&P weathered the first wave of panicked uncertainty brought on by COVID-19, not knowing we were in for the long haul. My semi-social city existence went on hiatus. I moved into my childhood home so I’d remember other people exist. All of a sudden, my parent’s kitchen table was my work desk and time was meaningless. After client work, zoom meetings and bourbon with Beshear, I’d settle in for a night of scrolling. Yes. Like many fellow millennials, my quarantine escapism was diving headfirst…
After the Launch
You did it! You are looking at your brand new website! You just completed a seamless redesign process with P&P, and are now sitting proudly in awe of the attention to detail, beautiful design, and brilliant strategy that will convert leads to loyal partners. Now what? 1. Tell the World – Hold Up A Sec Of course you want to announce your slick new site to your social media channels and email list post-launch. We recommend that you treat it like a soft opening of a new restaurant. Plan for a “soft launch” phase while your developer takes care of…
What’s your superpower? Let’s find it.
So, I recently took this quiz to discover my copywriting “superpower.” It was as corny as it sounds. But anytime someone offers me the opportunity to explore my personal brand a little deeper, I take it. I love to learn, but more importantly, I love to understand what makes me unique so I can do more of what I love. Said quiz posed a few silly (but interesting) questions that made me think. Like: If your writing were a style of cheese, what would it be? (Cheddar, of course, the go-to cheese everybody loves. Who don’t?) What sets you apart from…
When should you consider a logo update?
When should you consider a logo update? It’s back-to-school time for my kids, which means it’s back-to-school shopping time. Which means: I have spent more than one afternoon in dressing rooms and playing personal shopper. It’s interesting to see the changes in my kiddos’ style from year-to-year. My oldest is at the age where she is VERY opinionated about what she wears and has a specific look for which she is meticulously searching. My youngest is just realizing he can have an opinion and he doesn’t have to wear what Mom picks out. My kids don’t have a logo that…
Using Google Analytics to find The Who
No, not the band. Your website audience. At P&P, we don’t just craft beautiful designs. We help clients achieve their goals. This means we regularly review every piece of data we can get our hands on to measure our efforts. A website is the cornerstone of any solid digital marketing strategy — and researching your target audience (i.e.: The Who) is one of the most important exercises in ensuring your marketing efforts are successful. One of my favorite tools for finding who’s visiting a website is Google Analytics. What is Google Analytics? Google Analytics is free web analytics software offered…
Lessons of a costume project: Have a plan, and have fun
Please allow me to introduce you to a superstar with the most elaborate Halloween costume wardrobe you could possibly imagine. Axl Rose. Beyoncé. Prince. Michael Scott. She’s been all of these characters and dozens more, participating in photo shoots and appearing to much fanfare on social media every day during the month of October for the last two years. Oh wait. Did I forget to mention she’s only 20 months old? That’s the best part. Bridget — affectionately nicknamed Nugget or Nug by her parents — is the daughter of my high school friend Jennifer Compton. Jennifer is an optometrist by…