TikTok Made Me Rethink Social Media Strategy It’s March 16th, 2020. The office shut down, and P&P weathered the first wave of panicked uncertainty brought on by COVID-19, not knowing we were in for the long haul. My semi-social city existence went on hiatus. I moved into my childhood home so I’d remember other people exist. All of a sudden, my parent’s kitchen table was my work desk and time was meaningless. After client work, zoom meetings and bourbon with Beshear, I’d settle in for a night of scrolling. Yes. Like many fellow millennials, my quarantine escapism was diving headfirst…
Marketing Strategy
After the Launch
You did it! You are looking at your brand new website! You just completed a seamless redesign process with P&P, and are now sitting proudly in awe of the attention to detail, beautiful design, and brilliant strategy that will convert leads to loyal partners. Now what? 1. Tell the World – Hold Up A Sec Of course you want to announce your slick new site to your social media channels and email list post-launch. We recommend that you treat it like a soft opening of a new restaurant. Plan for a “soft launch” phase while your developer takes care of…
What’s your superpower? Let’s find it.
So, I recently took this quiz to discover my copywriting “superpower.” It was as corny as it sounds. But anytime someone offers me the opportunity to explore my personal brand a little deeper, I take it. I love to learn, but more importantly, I love to understand what makes me unique so I can do more of what I love. Said quiz posed a few silly (but interesting) questions that made me think. Like: If your writing were a style of cheese, what would it be? (Cheddar, of course, the go-to cheese everybody loves. Who don’t?) What sets you apart from…
When should you consider a logo update?
When should you consider a logo update? It’s back-to-school time for my kids, which means it’s back-to-school shopping time. Which means: I have spent more than one afternoon in dressing rooms and playing personal shopper. It’s interesting to see the changes in my kiddos’ style from year-to-year. My oldest is at the age where she is VERY opinionated about what she wears and has a specific look for which she is meticulously searching. My youngest is just realizing he can have an opinion and he doesn’t have to wear what Mom picks out. My kids don’t have a logo that…
Using Google Analytics to find The Who
No, not the band. Your website audience. At P&P, we don’t just craft beautiful designs. We help clients achieve their goals. This means we regularly review every piece of data we can get our hands on to measure our efforts. A website is the cornerstone of any solid digital marketing strategy — and researching your target audience (i.e.: The Who) is one of the most important exercises in ensuring your marketing efforts are successful. One of my favorite tools for finding who’s visiting a website is Google Analytics. What is Google Analytics? Google Analytics is free web analytics software offered…
Lessons of a costume project: Have a plan, and have fun
Please allow me to introduce you to a superstar with the most elaborate Halloween costume wardrobe you could possibly imagine. Axl Rose. Beyoncé. Prince. Michael Scott. She’s been all of these characters and dozens more, participating in photo shoots and appearing to much fanfare on social media every day during the month of October for the last two years. Oh wait. Did I forget to mention she’s only 20 months old? That’s the best part. Bridget — affectionately nicknamed Nugget or Nug by her parents — is the daughter of my high school friend Jennifer Compton. Jennifer is an optometrist by…