Spoiler alert: If you didn’t watch Mad Men (WHAT?) or at least haven’t seen the finale (GO WATCH IT NOW), and you think you might want to, proceed with caution. Ding. That sound. It’s the birth of a great idea. The second everything makes sense. The a-ha moment. Creative-types like me love to watch creative-types on television, and Don Draper and Peggy Olson were no exception. The writers of Mad Men magicly blended the social challenges of the 1960s with the boom of the New York City advertising scene — their characters perfectly plagued by identity crises, moral dilemmas and,…
Content Marketing
New Facebook algorithm focuses on meaningful interaction
Last week, Mark Zuckerberg announced he is ready to make Facebook better for users’ “well-being.” The social media giant is recovering from a year of claims that Facebook delivered inauthentic news and advertising that may have negatively influenced millions of users. Indeed, public content dominates the News Feed — viral videos, news articles, blogs and advertising are favored in Facebook’s algorithms and drive the user experience. No more. On Thursday, Zuckerberg announced a sweeping change to News Feed algorithms, placing more importance on friend and family interactions than public content. Moreover, content must be meaningful to be successful. Posts that generate…
Find your word of the year, and follow it
When I was a pouty-faced little girl who was not getting her way (usually about staying home from church), my parents used one line to whip me back into shape. “You will do this young lady, and you will do it with a smile on your face and a song in your heart.” I don’t know if the line really worked, or if I even knew what it really meant, but it sure stuck. I knew trouble was on the horizon when they said it. I’d be lying if I said I haven’t repeated it a time or two to…
Lessons of a costume project: Have a plan, and have fun
Please allow me to introduce you to a superstar with the most elaborate Halloween costume wardrobe you could possibly imagine. Axl Rose. Beyoncé. Prince. Michael Scott. She’s been all of these characters and dozens more, participating in photo shoots and appearing to much fanfare on social media every day during the month of October for the last two years. Oh wait. Did I forget to mention she’s only 20 months old? That’s the best part. Bridget — affectionately nicknamed Nugget or Nug by her parents — is the daughter of my high school friend Jennifer Compton. Jennifer is an optometrist by…
5 Reasons You Should Create a Content Plan
On Facebook earlier this week, I talked a little about why I love to run. If I’m really honest, I love to hate it. My body aches the whole time, I feel like my lungs might collapse, I’m wheezing and sweating and grunting — it’s all so unattractive. But then it’s over and I feel great, like I’ve accomplished a feat that I never thought I would get through alive. And I begin mentally preparing for the next round. What I’ve learned in the short time I’ve put myself through this glorious torture is if I’m not prepared before I…