Put yourself in your audience’s shoes. If you wouldn’t want to read it, why send it? We have all been victim to generic, uniform emails that have nothing to do with our interests. After one too many of those, who even bothers opening them anymore? They go straight to the trash or are simply ignored. Personalization is integral to engagement and preventing message fatigue. If you have done your homework from the earlier Mailchimp blogs, then you have taken the time to get to know your audience and organized them appropriately. What’s next? Give your audience the content they want…
Content Marketing
Mailchimp Deconstructed: Tags and groups and segments. Oh my!
Piggybacking on our last blog let’s talk about organizing your audience. Tags, groups and segments are the best way to do that. Tags: what are they? Tags are simply labels that can be applied to your contacts, and they are one of the best ways to organize your audience. These are custom and can be whatever you want them to be. Tagging helps you note personal preferences or data that you have learned. Let’s run that down. For example, if you run an e-commerce clothing store and a customer, Kristin, buys multiple sweaters, tag Kristin as ‘sweater lover’. The next…
Mailchimp Deconstructed: Your CRM is Your Best Friend
Building relationship with customers is a long game. One big lesson from 2020 is the importance of connecting with audiences online. But, social reach is controlled by the mysterious algorithm and search-engine ranking is competitive. Do not squander the holy grail of connection that is the inbox. The inbox is a guaranteed place that you connect with your audience with consistency. You just need to make sure your are following best practices. Let’s start here. More than an email marketing platform, a full CRM. A lot of people know that Mailchimp is an email marketing system, but oh it’s so…
The (Not So) Magical Secret to nonprofit website SEO
The (Not So) Magical Secret to Nonprofit Website SEO Most people think there is some sort of magic involved in having a nonprofit website with good SEO (Search Engine Optimization – aka making your site show up on Google). I’d love to say that P&P possesses a collection of secret tricks that will guarantee to get your website to the top of the Google search results. Unfortunately, the reality is much less exciting. The key to getting your organization’s website to show up in search results really comes down to focusing on three simple things: audience, accessibility, and analytics. Audience…
TikTok Made Me Rethink Social Media Strategy
TikTok Made Me Rethink Social Media Strategy It’s March 16th, 2020. The office shut down, and P&P weathered the first wave of panicked uncertainty brought on by COVID-19, not knowing we were in for the long haul. My semi-social city existence went on hiatus. I moved into my childhood home so I’d remember other people exist. All of a sudden, my parent’s kitchen table was my work desk and time was meaningless. After client work, zoom meetings and bourbon with Beshear, I’d settle in for a night of scrolling. Yes. Like many fellow millennials, my quarantine escapism was diving headfirst…
Vital Steps You Don’t Want to Miss When Rolling Out Your Rebrand
Vital Steps You Don’t Want to Miss When Rolling Out Your Rebrand Congratulations! You have a shiny new logo, brand message and a bunch of collateral material to match. You’ve had the a-ha moments – YES. This is who we are! and Wow, I didn’t know we could look this good! You’ve navigated the approvals – slight color change here, formatting change there. It’s time to put all those pieces into action. We know it’s tempting to change your profile photo the second you receive your logo package. But you’re missing an important opportunity to nurture your brand in its…
A Merry Little Content Calendar
We are rapidly approaching that festive time of year. Soon, a cheerful red hat will grace homes with its presence, and a watchful, twinkling eye will coerce children into obedience. You know who I mean. The Elf on the Shelf. Parents, I heard your collective groan all the way in my Mt. Sterling office, but I have a confession: I love Elf on the Shelf. I love how excited my kindergartner gets, and I love planning out the details. Alyssa here. P&P’s content strategist, making her debut on the blog. Obsessing over details is a benefit to being a Virgo….
Get to the top of search results
Getting to the top of search results with SEO best practices Search Engine Optimization (SEO) comes up regularly when we talk with clients. Over the past several months, as we have launched new sites, clients have been concerned with their new site’s SEO and where they land in Google search ranking. “Do you guarantee that we will be at the top of Google?”Um, no. “Where will our new site rank?”It depends on what the user is searching for. “Is P&P going to do SEO for our site?”Yes, but SEO is still complicated. I get it. Their concern is valid. A…
The right words build customer relationships
“I think I’d miss you even if we never met.” This perfectly dreamy quote from the 2005 movie The Wedding Date is the essence of romance, of Valentine’s Day, of what we want to hear from the person we like so well. This is what all the effort is for, yes? The conversations, the dinners, the dates doing things you enjoy together to ultimately hear that this — THIS — is the person who would miss you even if they didn’t know you existed. This is better known as the honeymoon phase. But then there’s another phase, one that solidifies this…
3 ways you can add new content to your site right now
If you’ve read anything about how to get your website to show up more often in search results, then you know this: Having new content on your site is a must. That is how search engines notice you. There’s only one problem. You have no idea what that content should be. Never fear. There are a few simple ways you can add fresh content to your site right away. And there are plenty more out there — spending some time reading other blogs will help you find ideas that might work for your organization. But even if you stick with…