We've had a flurry of Brand Builder strategy sessions during the past few weeks. We started placing bets that at a certain section of each session, every organization will list Subaru as one of its … [Read more...] about The Journey to Find Our Inner Subaru
Branding
TEDxCorbin event reminds us that we, too, are grounded
I found it no coincidence as I drove away from Corbin that a lonely banjo and the haunting voice of Patty Loveless emerged from my speakers, adding complexity to my thoughts. In the deep, dark hills … [Read more...] about TEDxCorbin event reminds us that we, too, are grounded
What’s your superpower? Let’s find it.
So, I recently took this quiz to discover my copywriting “superpower.” It was as corny as it sounds. But anytime someone offers me the opportunity to explore my personal brand a little deeper, I … [Read more...] about What’s your superpower? Let’s find it.
Case study: Your logo can be your rally cry
So we’ve been talking to you on the blog lately about strong logos and powerful taglines and today I will submit to you Exhibit A: an excellent example of both. But first, I’m going to get personal … [Read more...] about Case study: Your logo can be your rally cry
Want a strong logo? Follow Colorado’s lead
I recently returned from my first trip to Colorado. Denver and the surrounding small towns to be exact. And wowza, this eastern Kentucky girl fell fast and hard for the big brother of our beloved … [Read more...] about Want a strong logo? Follow Colorado’s lead
How to find your tagline, the soul of your business
There’s a scene in the movie What Women Want that perfectly illustrates the power of this little thing we call a tagline. (Quick definition: In marketing, a tagline, also known as a slogan, is a … [Read more...] about How to find your tagline, the soul of your business
You have 60 seconds to sell your brand. What will you say?
From the time she first told me of her aspirations to write a second book, my friend Rachael’s “why” was dangling in front of us like our daughters were on the playground monkey bars. When you get in … [Read more...] about You have 60 seconds to sell your brand. What will you say?
When should you consider a logo update?
It’s back-to-school time for my kids, which means it’s back-to-school shopping time. Which means: I have spent more than one afternoon in dressing rooms and playing personal shopper. It’s interesting … [Read more...] about When should you consider a logo update?
Build a strong brand just being yourself
Three years ago on my birthday, one of my most cherished friends left me this Facebook post: “You are one of the most authentic people I know, and that's gold to me.” It’s still in my inbox. I keep it … [Read more...] about Build a strong brand just being yourself
Print is still a thing, friends
“This is the kind of spontaneous publicity, your name in print, that MAKES people! I’m in PRINT! Things are going to start happening to me now.” — Steve Martin, The Jerk If you played our … [Read more...] about Print is still a thing, friends