Vital Steps You Don’t Want to Miss When Rolling Out Your Rebrand Congratulations! You have a shiny new logo, brand message and a bunch of collateral material to match. You’ve had the a-ha moments – YES. This is who we are! and Wow, I didn’t know we could look this good! You’ve navigated the approvals – slight color change here, formatting change there. It’s time to put all those pieces into action. We know it’s tempting to change your profile photo the second you receive your logo package. But you’re missing an important opportunity to nurture your brand in its…
Branding
Fearless: 2021 Word of the Year
Facing Fear and Setting Intentions with my 2021 Word of the Year How does one go about setting an intention for a year that follows 2020? This question kept me frozen, looking for inspiration for weeks. I mean what’s the point, right? 2020 proved that life can take our intentions and toss them out the window. I have been in business since 2013, and was side-hustling hard for several years before that. To say I have been on a decade-long sprint is an understatement. So, at the end of December 2019, I declared FLOW as my focus for 2020. I…
Show Up and Connect
Jessi here.
Like many of the organization leaders we work with, I do many things at P&P.
Make branding easier. Open up the office.
Explain SEO.> Lead the team.
Make the game plan. Make the coffee.
Run the numbers. Take out the trash.
I love them all– well, maybe not residential garbage duty, but almost all of them. As I stare down the last weeks of Q3 and rally the team to start Q4 strong, I am already thinking about 2021. I bet you are too.
The Journey to Find Our Inner Subaru
The Journey to Find Our Inner Subaru We’ve had a flurry of Brand Builder strategy sessions during the past few weeks. We started placing bets that at a certain section of each session, every organization will list Subaru as one of its favorite brands. I guess one could argue that we know our target client and our target client loves Subaru, but I would argue Subaru just gets holistic branding. Each time we ask, Why Subaru? The client response is varied, but always clear. It can be summed up like this: I just love what they stand for. Notice, they…
TEDxCorbin event reminds us that we, too, are grounded
I found it no coincidence as I drove away from Corbin that a lonely banjo and the haunting voice of Patty Loveless emerged from my speakers, adding complexity to my thoughts. In the deep, dark hills of eastern Kentucky That’s the place where I trace my bloodline Indeed, as I listened to the ideas worth sharing throughout the day at TEDxCorbin, I was reminded of my own story. Of seeing my dad’s coal-stained hands after a night shift working at the coal washing plant. Of admiring his and my mother’s tenacity to earn college degrees even after getting married and…
What’s your superpower? Let’s find it.
So, I recently took this quiz to discover my copywriting “superpower.” It was as corny as it sounds. But anytime someone offers me the opportunity to explore my personal brand a little deeper, I take it. I love to learn, but more importantly, I love to understand what makes me unique so I can do more of what I love. Said quiz posed a few silly (but interesting) questions that made me think. Like: If your writing were a style of cheese, what would it be? (Cheddar, of course, the go-to cheese everybody loves. Who don’t?) What sets you apart from…
Case study: Your logo can be your rally cry
So we’ve been talking to you on the blog lately about strong logos and powerful taglines and today I will submit to you Exhibit A: an excellent example of both. But first, I’m going to get personal and say something on which I believe we can all agree. Cancer sucks. “Sucks” is a word I fuss at my kids for saying, so I don’t type that lightly. But there’s really no other word to use here. Cancer is a low-down dirty dog of a disease that can silently creep into your life and rip it to shreds like the proverbial…
Want a strong logo? Follow Colorado’s lead
I recently returned from my first trip to Colorado. Denver and the surrounding small towns to be exact. And wowza, this eastern Kentucky girl fell fast and hard for the big brother of our beloved Appalachian Mountains. The most familiar thing I saw and felt throughout my trip was local pride. Kentucky is full of proud folks too. The Colorado brand of adventure and free-spirit oozed out of everything. The pride was visually displayed everywhere I turned. From T-shirts to tattoos, stickers to billboards, local people proudly adorned themselves with the Colorado flag. I get it. I love Kentucky as…
How to find your tagline, the soul of your business
There’s a scene in the movie What Women Want that perfectly illustrates the power of this little thing we call a tagline. (Quick definition: In marketing, a tagline, also known as a slogan, is a memorable phrase that sums up the tone of a product or business and strengthens the audience’s memory of the brand.) The movie’s heroine, Darcy McGuire (played by Helen Hunt), is the newest creative director at a major New York City advertising agency, chosen over Nick Marshall (Mel Gibson) for the role because of her ability to broaden the firm’s appeal to women. She’s recruited Nike…
You have 60 seconds to sell your brand. What will you say?
From the time she first told me of her aspirations to write a second book, my friend Rachael’s “why” was dangling in front of us like our daughters were on the playground monkey bars. When you get in deep with a passion project, though, it’s easy to forget. Rachael has spent the last 10 months feverishly writing “Fulfill,” a book about sharing God’s love with others through acts of service. The book targets adult Christian females and required her to put herself out to the world more than she ever had before online and through social media. I could…