We are rapidly approaching that festive time of year. Soon, a cheerful red hat will grace homes with its presence, and a watchful, twinkling eye will coerce children into obedience.  You know who I mean.  The Elf on the Shelf.  Parents, I heard your collective groan all the way in my Mt. Sterling office, but I have a confession: I love Elf on the Shelf. I love how excited my kindergartner gets, and I love planning out the details. Alyssa here. P&P’s content strategist, making her debut on the blog.  Obsessing over details is a benefit to being a Virgo….

Remember when that web developer bragged about the level of accessibility and SEO right before you launched your new site? Now that you’ve got the reigns, it’s up to you to maintain all of that hard work. Why should I care about SEO and accessibility? SEO makes your website easy for search engines to find, crawl through the pages and catalog your content. Web accessibility means your website can be used by people of differing abilities. The good news is, most tasks that make your site more accessible also make it more SEO friendly!  Combining all of these steps makes…

You did it! You are looking at your brand new website! You just completed a seamless redesign process with P&P, and are now sitting proudly in awe of the attention to detail, beautiful design, and brilliant strategy that will convert leads to loyal partners. Now what? 1. Tell the World – Hold Up A Sec Of course you want to announce your slick new site to your social media channels and email list post-launch. We recommend that you treat it like a soft opening of a new restaurant. Plan for a “soft launch” phase while your developer takes care of…

My longing to be a real backpacker started about 7 years ago when I read Wild. Cheryl Strayed’s story of walking onto the Pacific Crest Trail as a spiritual journey spoke to my soul. Coincidentally, I read this book right when I had made the leap from side-hustle designer to full-time freelancer. I, too, had ventured out into the wild and felt equally unprepared for what laid ahead. I, too, could not imagine the twists and turns and lessons I would learn over the next several years. For the next 5 years I would quietly watch other women’s adventures on…

Jessi here. Like many of the organization leaders we work with, I do many things at P&P.

Make branding easier. Open up the office.
Explain SEO.> Lead the team.
Make the game plan. Make the coffee.
Run the numbers. Take out the trash. I love them all– well, maybe not residential garbage duty, but almost all of them. As I stare down the last weeks of Q3 and rally the team to start Q4 strong, I am already thinking about 2021. I bet you are too.

Getting to the top of search results with SEO best practices Search Engine Optimization (SEO) comes up regularly when we talk with clients. Over the past several months, as we have launched new sites, clients have been concerned with their new site’s SEO and where they land in Google search ranking.  “Do you guarantee that we will be at the top of Google?”Um, no. “Where will our new site rank?”It depends on what the user is searching for. “Is P&P going to do SEO for our site?”Yes, but SEO is still complicated. I get it. Their concern is valid. A…

We’ve had a flurry of Brand Builder strategy sessions during the past few weeks. We started placing bets that at a certain section of each session, every organization will list Subaru as one of its favorite brands. I guess one could argue that we know our target client and our target client loves Subaru, but I would argue Subaru just gets holistic branding. Each time we ask, Why Subaru? The client response is varied, but always clear. It can be summed up like this: I just love what they stand for.  Notice, they didn’t say “whew, they have a real…

I thought I had it all figured out. And then my pastor threw me a curveball. (As any pastor worth his or her salt should do, I suppose.) It’s my third go at this word-of-the-year thing (see exhibits A and B), and I’d chosen mine for 2020 well before Jan. 1. It had played itself out before my eyes so many times. I’d seen it in my daughter as she sang her first solo in front of a crowd. In my teenage son, as he participated in a sport he hadn’t played since he was a little boy, unfazed by…

We’ve been sharing Google Analytics tips with you on social lately, and today we wanted to bring it all together in one post. So, here it is (including a special bonus if you stay with us to the end)! Google Analytics is a seriously powerful tool for your website. It collects anonymous user data about your site’s visitors as they interact with pages and site content. Specifically, Google Analytics can tell you the exact visitor behavior on your site that leads a user to become a customer, completing what’s known as a conversion. You can analyze your Google Analytics data…

I found it no coincidence as I drove away from Corbin that a lonely banjo and the haunting voice of Patty Loveless emerged from my speakers, adding complexity to my thoughts. In the deep, dark hills of eastern Kentucky That’s the place where I trace my bloodline Indeed, as I listened to the ideas worth sharing throughout the day at TEDxCorbin, I was reminded of my own story. Of seeing my dad’s coal-stained hands after a night shift working at the coal washing plant. Of admiring his and my mother’s tenacity to earn college degrees even after getting married and…