Facing Fear and Setting Intentions with my 2021 Word of the Year How does one go about setting an intention for a year that follows 2020? This question kept me frozen, looking for inspiration for weeks. I mean what’s the point, right? 2020 proved that life can take our intentions and toss them out the window.  I have been in business since 2013, and was side-hustling hard for several years before that. To say I have been on a decade-long sprint is an understatement. So, at the end of December 2019, I declared FLOW as my focus for 2020. I…

Vital Steps You Don’t Want to Miss When Rolling Out Your Rebrand Congratulations! You have a shiny new logo, brand message and a bunch of collateral material to match.  You’ve had the a-ha moments – YES. This is who we are!  and Wow, I didn’t know we could look this good!  You’ve navigated the approvals – slight color change here, formatting change there.  It’s time to put all those pieces into action. We know it’s tempting to change your profile photo the second you receive your logo package. But you’re missing an important opportunity to nurture your brand in its…

Website redesign is a partnership. Once you figure out the perfect agency to walk with you through the process, there are some things you can do to set yourself up for success. Here are some ways to use that new project energy to save you time later in the process. 1. Set up Google Analytics If you don’t already have Google Analytics installed, do it now. (Here are step-by-step instructions for setting up Google Analytics on your website.) Google Analytics will show your web designer how people are currently using your site. This way, they can figure out what to…

We are rapidly approaching that festive time of year. Soon, a cheerful red hat will grace homes with its presence, and a watchful, twinkling eye will coerce children into obedience.  You know who I mean.  The Elf on the Shelf.  Parents, I heard your collective groan all the way in my Mt. Sterling office, but I have a confession: I love Elf on the Shelf. I love how excited my kindergartner gets, and I love planning out the details. Alyssa here. P&P’s content strategist, making her debut on the blog.  Obsessing over details is a benefit to being a Virgo….

Remember when that web developer bragged about the level of accessibility and SEO right before you launched your new site? Now that you’ve got the reigns, it’s up to you to maintain all of that hard work. Why should I care about SEO and accessibility? SEO makes your website easy for search engines to find, crawl through the pages and catalog your content. Web accessibility means your website can be used by people of differing abilities. The good news is, most tasks that make your site more accessible also make it more SEO friendly!  Combining all of these steps makes…

You did it! You are looking at your brand new website! You just completed a seamless redesign process with P&P, and are now sitting proudly in awe of the attention to detail, beautiful design, and brilliant strategy that will convert leads to loyal partners. Now what? 1. Tell the World – Hold Up A Sec Of course you want to announce your slick new site to your social media channels and email list post-launch. We recommend that you treat it like a soft opening of a new restaurant. Plan for a “soft launch” phase while your developer takes care of…

My longing to be a real backpacker started about 7 years ago when I read Wild. Cheryl Strayed’s story of walking onto the Pacific Crest Trail as a spiritual journey spoke to my soul. Coincidentally, I read this book right when I had made the leap from side-hustle designer to full-time freelancer. I, too, had ventured out into the wild and felt equally unprepared for what laid ahead. I, too, could not imagine the twists and turns and lessons I would learn over the next several years. For the next 5 years I would quietly watch other women’s adventures on…

Jessi here. Like many of the organization leaders we work with, I do many things at P&P.

Make branding easier. Open up the office.
Explain SEO.> Lead the team.
Make the game plan. Make the coffee.
Run the numbers. Take out the trash. I love them all– well, maybe not residential garbage duty, but almost all of them. As I stare down the last weeks of Q3 and rally the team to start Q4 strong, I am already thinking about 2021. I bet you are too.

Getting to the top of search results with SEO best practices Search Engine Optimization (SEO) comes up regularly when we talk with clients. Over the past several months, as we have launched new sites, clients have been concerned with their new site’s SEO and where they land in Google search ranking.  “Do you guarantee that we will be at the top of Google?”Um, no. “Where will our new site rank?”It depends on what the user is searching for. “Is P&P going to do SEO for our site?”Yes, but SEO is still complicated. I get it. Their concern is valid. A…

The Journey to Find Our Inner Subaru We’ve had a flurry of Brand Builder strategy sessions during the past few weeks. We started placing bets that at a certain section of each session, every organization will list Subaru as one of its favorite brands. I guess one could argue that we know our target client and our target client loves Subaru, but I would argue Subaru just gets holistic branding. Each time we ask, Why Subaru? The client response is varied, but always clear. It can be summed up like this: I just love what they stand for.  Notice, they…