3 ways you can add new content to your site right now
If you’ve read anything about how to get your website to show up more often in search results, then you know this: Having new content on your site is a must. That is how search engines notice you.
There’s only one problem. You have no idea what that content should be.
Never fear. There are a few simple ways you can add fresh content to your site right away. And there are plenty more out there — spending some time reading other blogs will help you find ideas that might work for your organization. But even if you stick with just these three on a regular basis, you’ll help your site’s performance and, more importantly, establish a stronger connection with your website visitors.
No. 1: Solve someone’s problem.
Case in point — why did you click the link to read this post? More than likely because you need to add new content to your website, but aren’t sure how. Likewise, there are people out there who are looking for valuable information only you can provide. Where are the best places to stay in your community? What are the best cloud-based accounting systems for a home business? What paint colors are best for a basement guest bedroom? Think of one piece of wisdom you own and share it.
No. 2: PEOPLE LOVE LISTS!
Buzzfeed didn’t get popular because of its name, I’ll tell you that for free. Buzzfeed is popular (in part) because it provides all the lists, all day long, about every single random thing you can think of. 41 Signs You Went To The University of Kentucky. 19 Simple Style Hacks and Tips Every Short Girl Must Know (I’ll be reading that one later). 8 Insanely Easy Ways To Detox Your Life.
How do they even come up with those random numbers anyway? Because there are exactly that many points to make, of course. You click, you laugh, you nod your head aggressively in agreement, you take notes, you share on Facebook while chanting “TRUTH!” or bookmark for later.
I don’t know a tourism director out there who can’t quickly rattle of 9 Places You Must Go When You Visit (Name That Town). We don’t get on blogs to read research reports; there are other places for that. We read blogs to learn actionable, quick bits of information that are relevant to our lives. So think about lists you can share that readers will identify with or find useful. They’ll eat it up.
No. 3: People want to be inspired.
Did something happen this week that made you smile or gave you insight? Maybe you had a customer interaction that’s worth sharing. Anecdotes are a great way to share what’s happening with your organization while also helping readers get to know you. Personal connections build brand loyalty.
If you don’t have a story to tell, share something that inspires you. It can be as simple as a quote from someone in your industry or someone you admire (they’re everywhere on the Internet), followed by a short paragraph about why it resonates. Helpful tip: Confirm the quote from multiple sources before sharing on your blog. There are quite a few memes out there that attribute quotes incorrectly.
P&P helps clients craft new content for their websites and social media channels that aligns with their brand story. If you’re interested in telling that story to its fullest, let’s chat! We would love to meet with you to discuss your goals.